Coleman Partners with Tokyo Summerland for a Unique Summer Experience

Coleman and Tokyo Summerland: A New Summer Collaboration

Coleman has teamed up with Tokyo Summerland, one of Japan's largest water parks located in Akiruno City, Tokyo, to create a unique collaboration that will make the summer fun even better. This partnership, running from May 31, 2025, to September 29, 2025, marks a significant first for both brands. Coleman, a renowned camping equipment manufacturer, is bringing its expertise in outdoor comfort to Tokyo Summerland, which is especially popular among families.

Enhancing Summer Leisure Amidst Rising Temperatures

As summer heat intensifies year after year, leisure facilities need to prioritize both heat resistance and comfort for their visitors. In response, Coleman and Tokyo Summerland are working together to provide solutions above and beyond just cooling down—offering a more enjoyable outdoor experience.

Collaboration Initiatives

Initiative 1: Introduction of Coleman Rest Areas

A new relaxation space called Coleman Rest will be set up within Tokyo Summerland, using Coleman camping gear to create a comfortable getaway for visitors. This area will feature large party shade lights and resort chairs designed to provide shadow and relaxation during water play. Specifically, a newly established section near Beaver Lake will utilize innovative dark room technology that blocks over 90% of sunlight to keep visitors cool. This will help mitigate temperature increases effectively.

- Duration: May 31, 2025 - September 29, 2025
- Location: Beaver seating area (outdoor), Stage seating area (indoor)
- Main Items: Party shade lights, resort chairs, Infinity Chair Air
- Area Fees: To be determined

Initiative 2: Sale of Coleman Products

Visitors to Tokyo Summerland will have the opportunity to purchase a range of Coleman products aimed at enhancing summer leisure. Available items will include sunshades with excellent light-blocking capabilities, portable cooler bags, and waterproof leisure sheets. This selection is perfect for those enjoying the poolside atmosphere.

- Expected Products: Sunshades, cooler bags, waterproof leisure sheets

Initiative 3: Special Events

The collaboration will also feature special events on July 5 and 6, 2025. These events will allow attendees to experience the benefits of the dark room technology and enjoy game activities using Coleman equipment. It's designed to be engaging for people of all ages and aims to create a lively atmosphere during the gatherings.

- Event Details: July 5 - 6, 2025 (exact times TBD)
- Location: Outdoor stage

Initiative 4: Hands-Free Camping Experience

Adjacent to Tokyo Summerland is the Wondrous Nature Village, which offers varied outdoor activities including dog runs, cafes, hiking courses, dog pools, BBQs, and auto camping. This collaboration will also feature a special hands-free camping program, allowing families to rent Coleman gear and indulge in camping without the hassle of bringing their own equipment.

About Tokyo Summerland

Tokyo Summerland serves as a premier leisure facility located in Akiruno City, Tokyo, boasting an impressive range of attractions. Notably, its indoor and outdoor pools cater to all weather conditions, including the Adventure Dome which allows for fun water activities, and the Great Journey, recognized as Japan's largest lazy river. Additionally, a newly opened adventure-style pool called MONSTER STREAM combines a wave pool and a lazy river. The facility is popular with families, couples, and friends, providing a fantastic resort-like atmosphere enriched by nature.