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Invoca Introduces Groundbreaking AI Solution for Marketing Efficiency

Invoca has unveiled an exciting AI-driven solution aimed at revolutionizing how agencies and marketing teams analyze the effectiveness of their TV and video advertising campaigns. This development, announced on September 24, 2025, is set to transform the advertising landscape by establishing connections between media spend and actual business outcomes.

Based in Santa Barbara, California, Invoca is renowned as a leader in revenue execution platforms. The newly launched solution focuses on measuring and optimizing the impact of Connected TV (CTV), linear TV, and online video campaigns on vital business metrics such as sales and appointment bookings. This advancement addresses a significant challenge faced by advertisers, allowing them to grasp the influence of brand-focused media campaigns on revenue generation.

Traditionally, many marketers have struggled to quantify the effectiveness of their TV and digital campaigns, particularly in sectors like automotive, healthcare, and financial services. These industries often rely on expert consultations before finalizing a purchase. Invoca's innovative AI technology now allows marketers to capture end-to-end consumer journeys: from the initial advertisement viewed on television to online interactions and eventual conversions. By analyzing this data, advertisers can hone in on the return on advertising spend across all media channels.

The Growing Demand for Measurable Outcomes

As digital video consumption continues to surge, with average daily viewership reaching five hours, the pressure is on advertisers to provide proof of their campaigns' effectiveness. According to projections, spending on TV and video advertising is anticipated to exceed $124 billion in 2025, representing more than 20% of the overall media spending landscape. This trend is accompanied by a palpable demand for actionable insights from advertising efforts.

With Invoca's AI solution, agencies can gain comprehensive visibility into how their CTV and online video efforts are performing, leading to improved marketing strategies. Advertisers can also optimize their campaigns in real-time based on the performance data generated. This is made possible through integrations with major ad platforms like Google Display Video 360, StackAdapt, and tvScientific, allowing seamless tracking of both online and offline conversions.

Innovative Features to Drive Marketing Success

The suite of features within Invoca's new solution includes:

• - AI-Powered Conversion Attribution: This enables companies to link TV ad views directly to phone leads and subsequent sales, providing an accurate reflection of campaign success.
• - Real-Time Data Integrations: This function ensures that data flows seamlessly to ad buying platforms, allowing marketers to analyze the real-world performance of their investments.
• - Cross-Channel Influence Tracking: This feature assesses how exposure to TV and online video ads enhances the conversion rates of various digital marketing channels, including social media and paid search.
• - Performance-Driven Optimizations: Advertisers are empowered to make informed adjustments to their media campaigns based on insights drawn from live performance metrics, maximizing effective spend.

Industry Impact and Collaborative Efforts

The interest in this new offering is palpable within the marketing community. Leading industry players like StackAdapt are enthused by the prospect of connecting offline conversions back to TV campaigns through Invoca's integration. Mike Novosel, VP of Strategic Partnerships at StackAdapt, emphasized how this partnership enhances the ability of advertisers to optimize effectively, leading to meaningful results and smarter audience building for future campaigns.

Similarly, Jason Fairchild, CEO of tvScientific, noted that collaborating with Invoca is instrumental for marketers striving to compute the true return on investment from their CTV initiatives. Such partnerships highlight the industry's pivot towards a more data-driven approach in evaluating advertising success.

Invoca's Commitment to Innovation

Showcased at Invoca's sold-out Chicago Revenue Leadership Summit, this AI solution signifies a substantial leap in the marketing sector's capacity to measure the effectiveness of media spend. As brands like AutoNation, DIRECTV, and Verizon continue to leverage Invoca's capabilities, the potential for improved business outcomes becomes increasingly evident.

In conclusion, with the increasing complexity of consumer journeys and the accelerating shift towards digital media, Invoca's latest AI solution stands as a testament to the future of marketing efficacy—melding innovative technology with actionable insights to deliver an unparalleled advertising experience.

To learn more about Invoca's AI solution and its impact on revenue generation, visit Invoca's Blog or explore integration opportunities at Invoca Integrations.