#Japan #Tokyo #Japanese XR Center #XR Experience #Lost Realm Dept

The Launch of 'Lost Realm Department'

Japan’s immersive entertainment scene is about to take a spine-chilling turn with the announcement of 'Lost Realm Department', an original XR horror attraction. Partners such as Daimaru Matsuzakaya Department Store, the company ‘Yami’, and the Japan XR Center have come together to create an unparalleled experience at this unique haunted department store. This intriguing project is spearheaded by CEO Taiga Kobayashi of Japan XR Center, based in Nakano, Tokyo.

What Is 'Lost Realm Department'?

Set against a backdrop where reality fuses with the supernatural, 'Lost Realm Department' invites players to don XR headsets and navigate an eerie, ever-changing maze within the department store. As you traverse the unsettling space, mysterious presences lurk around every corner, and hidden enigmas challenge your wit. This immersive journey offers an unforgettable experience—participants will feel as if they've slipped into an alternate dimension, far removed from reality.

The project is grounded in collaboration, with narrative design by Yami, a team known for its skillful horror elements, and the Japan XR Center focusing on the immersive aspect of the attraction. Together with Daimaru Matsuzakaya, they aim to break new ground in horror entertainment by blending real-world elements with virtual realities.

Pre-Launch Crowdfunding for Experience Tickets

To elevate the anticipation leading up to this thrilling attraction, Daimaru Matsuzakaya will open a crowdfunding campaign from June 5 to June 23, 2026, on the 'CAMPFIRE' platform. This campaign will provide backers with early access to tickets before they become available to the general public, along with exclusive perks designed to enhance the project’s vision. By joining this crowdfunding initiative, supporters can play a pivotal role in the creation of this groundbreaking entertainment experience.

Project Details

• - Title: Lost Realm Department – A Maze of Boundless Memories and Shadows
• - Run Dates: July 16, 2026, to August 11, 2026 (tentative)
• - Location: 11th Floor Exhibition Venue, Daimaru Tokyo
• - Organizers: Daimaru Matsuzakaya Department Store, Yami, and Japan XR Center.
• - Format: Free-roaming XR horror attraction
• - Official Website: Lost Realm Department

As the opening date approaches, updates will be shared on the crowdfunding page. The aim is to gather support not only for development but also to ensure an exhilarating encounter for all participants.

About Japan XR Center

Established with a mission to promote the integration of XR technologies in entertainment, the Japan XR Center has made a significant impact since its founding in May 2023. In addition to developing immersive XR attractions, the company operates locations in Nakano Broadway and Canal City Hakata, showcasing XR content for diverse audiences. Their work has earned accolades, including first place in the Consumer segment at the prestigious XR Kaigi 2025 event.

Join the Experience

With media inquiries welcome for coverage, 'Lost Realm Department' is poised to attract attention not just for its haunting storyline, but for its innovative application of XR technology, creating a mesmerizing convergence of virtual and physical spaces. Facilitating an authentic horror experience in the heart of a bustling department store, this project promises an unforgettable journey into the unknown. For media wishing to explore or cover this unique venture, please reach out to [email protected].