Hunter and KWT Global: A New Era of Integrated Communications
In an exciting development for the marketing industry, Hunter and KWT Global have announced their merger to establish a new integrated communications powerhouse. The newly formed agency, simply titled Hunter, marks a significant milestone in the evolution of marketing and communication services, aiming to provide seamless, culturally relevant solutions for brands navigating today’s complex media landscape.
Leadership and Strategy
The combined entity will feature a predominantly female leadership team, including Grace Leong as CEO, ensuring a fresh and innovative approach to communications. The merger not only enhances the vertical sectors of Hunter in financial services, travel, and hospitality but also boosts its capabilities in crisis management and enterprise communication.
Mark Penn, the CEO of Stagwell, expressed his enthusiasm for the merger, stating, “This consolidation is a strategic move to equip Stagwell with the size necessary to deliver comprehensive solutions to modern brands. By merging KWT Global and Hunter, we’re not just combining two award-winning agencies; we’re creating a unified communications solution poised to assist brands as they navigate the complexities of the current media environment.”
Achievements and Recognition
Both agencies come with a rich history of accolades. Hunter has consistently been recognized as a leading workplace and has enjoyed double-digit growth over the last five years. Meanwhile, KWT Global has made its mark as a top agency in the PR Daily awards and has significantly expanded its team size over the past three years, owing to its innovative campaigns and employee development programs.
Grace Leong emphasizes that the merger aligns with their ambition to better meet client needs through integrated, culturally tailored digital solutions. She added, “By pooling resources, we harness the strengths of both agencies to create, place, share, and amplify narratives for the world's leading businesses.”
Client Base and Market Impact
The newly created Hunter agency will cater to a robust roster of clients across various sectors, including food & beverage, technology, health & beauty, and lifestyle. Notable clients such as Amazon, Reckitt, and Danone North America have been pivotal in Hunter’s journey over the years. KWT Global boasts a diverse client base that spans sectors from hospitality to health and wellness, appealing to brands like Fairmont and L'Oreal.
As the communications landscape continues to evolve, Hunter aims to deliver integrated marketing solutions that resonate on cultural and strategic levels. This merger is not just a strategic advantage but a necessary evolution in how communication is approached in a rapidly changing world.
Conclusion
With an ambitious strategy and a dedicated leadership team, Hunter looks set to make waves in the marketing communication arena. As brands increasingly seek out comprehensive solutions to their marketing challenges, the new Hunter agency stands ready to lead with creativity, culture, and clarity, ensuring clients remain at the forefront of their respective industries.
For more information about Hunter and its services, you can visit their
official website.