#Innovation #Paris #France #Haier #Roland-Garros

Haier Officially Partners with Roland-Garros 2026

Haier, recognized as the world leader in major home appliances for an impressive 17 years, has confirmed its partnership with the prestigious Roland-Garros tournament for 2026. This collaboration highlights Haier's commitment to integrating innovative technology with everyday life while promoting active lifestyle choices through sports.

The Roland-Garros tennis tournament, renowned for its rich history and excellence, serves as a significant platform where sports, lifestyle, and technology seamlessly converge. Through this partnership, Haier aims to enhance its global brand visibility while demonstrating how connected, user-friendly technologies can improve daily living.

With the global slogan, "Play with the Number Ones," Haier has successfully developed an extensive international sports partnership portfolio. This includes involvement in major tennis events such as the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters, and the Nitto ATP Finals. These alliances showcase Haier's dedication to precision, excellence, and ongoing innovation within the sports industry.

Antony Peart, Director of Brand and Communications at Haier Europe, stated, "Roland-Garros represents a unique blend of innovation, excellence, and passion. As we continue our role as Official Partner, we are excited to bring our people-centric technology closer to consumers, partners, and fans around the world."

Supporting this sentiment, Gilles Moretton, President of the French Tennis Federation, expressed gratitude towards Haier, remarking on the growing significance of their partnership. The activities planned for the 2026 tournament include engaging experiences for spectators, both in-stadium and at the Tribune Concorde, promising an exciting blend of sport and technology.

Throughout the event, Haier will maintain a strong presence, strategically showcasing its latest innovations. Fans will have the opportunity to experience their cutting-edge products at the tournament venue and within the city of Paris. For instance, the Haier Horizon Collection emphasizes care-driven design and functionality, featuring advanced cooling and food preservation technologies aimed at reducing waste and enhancing efficiency for its users.

In addition, other notable products including Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Serie 6 will be on display, emphasizing Haier’s commitment to innovation across various appliance categories such as wine storage, dishwashing, laundry, and cooking.

Beyond the tennis courts, Haier will make its mark in Paris at Place de la Concorde, where fans can engage with live product demonstrations and interactive experiences that resonate with the spirit of sportsmanship, innovation, and care.

With an operational footprint extending across more than 200 countries, Haier has demonstrated exceptional growth through independent brand development. The brand holds the top position in eight markets, including China, the U.S., and Australia, while ranking among the top three in twelve additional markets including Italy and Japan.

Haier's collaboration with Roland-Garros is part of a broader sports strategy that focuses on aligning lifestyle with cutting-edge technology. By intertwining smart living innovations with global sporting events, Haier aims to create meaningful connections between consumers and the values of innovation in sports worldwide.

For more details about Haier and its product offerings, visit Haier's official website.

About Haier Group

Founded in 1984, Haier Group continues to lead the field of digital transformation solutions, focusing on enhancing consumer life through innovative products. With substantial revenue reaching USD 59.8 billion in 2025, Haier has been recognized in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight consecutive years.

*Data sourced from Euromonitor International Limited.