#United States #Chicago #Popsycle #TARA Media #Jeff Kaplan

Popsycle Rebrands as TARA Media

In a significant shift designed to amplify its service offerings and align with industry trends, Popsycle has officially rebranded itself as TARA Media. This transition reflects the agency's commitment to growing its client base and improving its digital marketing capabilities.

Background of the Rebranding

Founded in 2017 by CEO Jeff Kaplan, Popsycle began as a full-service, data-driven marketing agency focused on providing creative services and media solutions to various sectors, including agencies, brands, and nonprofits. In 2022, Popsycle became a part of the TARA Group, a holding company that encapsulates other business units, including Statara and TargetSmart. This alignment with TARA Group has paved the way for the introduction of their new identity, TARA Media.

Growth and Expansion

Over the last six months, TARA Media has experienced remarkable growth, boasting an impressive 240% increase in business. This surge is attributed to an expanding list of clients and the rising adoption of their proprietary media buying platform, which facilitates effective execution of digital advertising campaigns. The platform allows TARA Media to deliver results via programmatic advertising—a method trending among marketers striving to optimize their outreach.

CEO Jeff Kaplan commented on the rebranding, stating, "The new TARA Media brand identity strengthens the foundation on which we can help our clients navigate today's complex advertising ecosystem for maximum reach and impact." This statement underscores the importance of adapting to the ever-evolving marketing landscape and enhancing the client experience, an ethos that TARA Media embraces wholeheartedly.

Services Offered by TARA Media

TARA Media distinguishes itself through a robust suite of marketing solutions that blend technology, data, and media expertise to create impactful digital campaigns. Their service offerings span across a wide array of advertising needs, including:

• - Strategy Development: Crafting tailored strategies to meet specific client objectives.
• - Identity Resolution: Understanding client audience profiles to optimize engagement.
• - Creative Design: Producing visually striking content that resonates with target demographics.
• - Campaign Measurement and Attribution: Analyzing campaign performance metrics to ensure optimal ROI.
• - Video and Animation: Creating dynamic visual content to capture audience attention.

In addition to these services, TARA Media's technology-driven approach enables it to manage programmatic media buying on its proprietary platform. This encompasses various channels, including CTV (Connected TV), OTT (Over-the-top), online video, display ads, audio advertisements, and native media. The agency also provides managed services that cover DOOH (Digital Out-of-Home), direct mail, social media, and email marketing.

TARA Media’s distinct integration of technology into its marketing strategies reflects the growing trend towards data-driven solutions in the advertising industry. By leveraging technology, TARA Media enables organizations of all sizes to execute their marketing campaigns with enhanced efficiency and effectiveness.

Conclusion

With its newly launched identity, TARA Media is poised to make significant strides in the marketing landscape. The rebranding from Popsycle illustrates TARA Media’s commitment to providing transformative digital marketing solutions through innovative technology and strategic data utilization. As they continue to expand their client roster and elevate their service offerings, TARA Media aims to help businesses thrive in today’s competitive market. For more insights and to learn about their services, visit www.tara.media.