Crescent Hotels & Resorts Elevates Kristi Kastrounis to Senior Vice President of Digital Marketing

Kristi Kastrounis Promoted at Crescent Hotels & Resorts

Crescent Hotels & Resorts has taken a significant step towards fortifying its marketing leadership by promoting Kristi Kastrounis to Senior Vice President of Digital Marketing. This strategic move reflects Crescent's commitment to nurturing talent from within and enhances its position as a frontrunner in the hospitality sector.

In her new role, Kastrounis will spearhead the corporate marketing initiatives of Crescent, overseeing an extensive portfolio of more than 120 hotels. Her responsibilities will encompass digital marketing, eCommerce strategies, brand positioning, and commercial marketing efforts aimed at enhancing the performance of Crescent's properties and owners.

Having joined Crescent some time ago, Kastrounis has been pivotal in shaping and advancing the company's marketing framework. Her innovative mindset and effective leadership style have not only fostered collaboration but have also resulted in impressive digital performance across the company's diverse portfolio.

Prior to her tenure at Crescent, Kastrounis amassed nearly 20 years of experience in the realms of digital marketing and eCommerce within the hospitality industry. She has held key positions at notable organizations such as Interstate Hotels & Resorts, Aimbridge Hospitality, and Hilton. During her time at Hilton, she collaborated closely with the company’s largest management firms and ownership groups on initiatives aimed at improving commercial performance and digital strategies. This extensive experience has equipped her with a well-rounded perspective on the unique dynamics and challenges within the hospitality sector, particularly regarding the varied priorities of brands, owners, and management entities.

Dawn Gallagher, President of Crescent Hotels & Resorts, expressed her enthusiasm about Kastrounis’s promotion, stating, "Kristi possesses an incredible competitive spirit. Her deep understanding of marketing and insights into owner perspectives, combined with her knowledge of leading hotel brands, uniquely position her to drive results that benefit our hotels and stakeholders. Her promotion is well-deserved and highlights the substantial impact she has made throughout our organization. I eagerly look forward to seeing her steer our Marketing team as we continue to evolve into one of the premier commercial entities in the hospitality landscape."

Beyond her professional responsibilities, Kastrounis actively contributes to the hospitality industry by serving on HSMAI’s Marketing Advisory Board. She also dedicates time to mentoring aspiring hospitality marketing professionals through her involvement with HSMAI's Rising Leaders Council, collaborating with a select group of industry experts to advocate for the next generation of marketing talent.

Kastrounis’s elevation exemplifies Crescent's ongoing commitment to investing in its commercial leadership team and fostering homegrown talent capable of delivering tangible value for owners, patrons, and employees alike.

For further information regarding Crescent Hotels & Resorts, visit www.crescenthotels.com.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is a distinguished operator in the hospitality sector, managing over 120 properties across the United States and Canada. The company stands out as a premium management firm authorized to oversee upper-upscale and luxury hotels under renowned brand families, including Marriott, Hilton, Hyatt, and IHG. In addition to branded properties, Crescent manages a collection of independent and lifestyle hotels under the Latitudes Collection. The organization's clientele includes leading REITs, private equity firms, and prominent developers. To discover more about Crescent's offerings, visit www.latitudesbycrescent.com or connect with them on LinkedIn.