POLA and Rikuzentakata City Strengthen Ties Through Partnership Agreement

Recently, POLA Inc., based in Shinagawa, Tokyo, marked a significant milestone by establishing a comprehensive partnership agreement with Rikuzentakata City in Iwate Prefecture. The agreement, signed by POLA's President Takuma Kobayashi and the Mayor of Rikuzentakata, Taku Sasaki, aims to promote collaborative efforts aimed at addressing various challenges faced by the community. The primary goal is to enhance the welfare of citizens and invigorate the local region through effective joint initiatives.

Under this agreement, POLA is committed to supporting local residents across a wide range of areas, including employment, child-rearing, health, and regional development through beauty and wellness initiatives. This collaboration seeks to create a vibrant community where every individual can thrive and lead a healthy and fulfilling life. By fostering a sustainable and lively local environment, POLA hopes to continue its efforts for regional revitalization.

As part of its corporate sustainability policy, POLA embraces the motto "We Care More," indicating a commitment to transforming the world through thoughtful engagement. Rather than being confined to the realms of beauty and health, POLA aims to care for individuals, society, and the planet—challenging its employees and stakeholders to think about sustainable contributions they can make. Central to this initiative is the project titled "BLOOM OUR TOWN," which focuses on beautifying communities and collaborating with local residents to solve various regional challenges.

Going forward, POLA and the citizens of Rikuzentakata City will engage in several key areas of collaboration, including:

1. Employment and Women's Empowerment: Initiatives to support job creation and enhance opportunities for women in the workforce.
2. Support for Relationships, Marriage, and Child-Rearing: Programs aimed at strengthening family structures and providing assistance for new families.
3. Health, Safety, and Well-being: Efforts to ensure that community members live healthy, secure, and fulfilling lives.
4. Disaster Recovery and Regional Revitalization: Active participation in initiatives that aim to rebuild the community and enhance its vitality post-disaster.
5. Enhancing Civic Services: Working to uplift citizen services and contribute to the overall vibrancy of local society.

The signing ceremony painted an optimistic picture of partnership and hope. Present for the signing were Mayor Taku Sasaki of Rikuzentakata City and Naoko Mitsunaga, the regional manager for POLA's North Japan and Shinetsu regions. The collaboration between POLA and Rikuzentakata aims to create a harmonious and prosperous community, reflecting their shared commitment to improving the quality of life for all residents. Together, they will work diligently towards a future where each individual can lead a life marked by health, happiness, and community involvement.