#Japan #Shinjuku #Newoman #Tove Jansson #MOOMIN

Celebrate Moomin's 80th Anniversary at NEWoMan Shinjuku

From June 20 to July 31, 2023, NEWoMan Shinjuku is hosting a special collaboration titled "MOOMIN｜NEWoMan SHINJUKU - A Little Summer Adventure -" celebrating the beloved Moomin characters created by Finnish author Tove Jansson. This exciting event marks the first collaboration between NEWoMan Shinjuku and the Moomin franchise, bringing a unique experience to fans and newcomers alike. With 14 participating shops, it promises the most extensive range of collaboration activities ever offered at the venue.

Moomin: An Enduring Legacy

The Moomin series first appeared in 1945, crafted by Tove Jansson (1914–2001), who was not only a writer but also a talented artist. The charming stories about Moomintroll and his family, along with many other characters such as Snufkin, Little My, and the Niblings, have captivated audiences globally. These characters have transcended generations and are celebrated through various mediums including novels, comics, animations, and an array of merchandise. As we approach the 80th anniversary of the Moomin novels in 2025, this collaboration promises to reignite interest in these whimsical tales and their profound philosophical themes that resonate with adults.

Highlights of the Collaboration

1. Exclusive Collaboration Café
Step into the limited-time Moomin café located at Petrichor Bakery and Café on the 2nd floor. Here, you can enjoy a Swedish "Fika," a delightful tradition for savoring sweet treats paired with coffee. Immerse yourself in the enchanting world of Moomin during your relaxing time at this specially themed café.

2. Special Collaboration Food
Sample unique collaboration foods created by 14 participating shops designed specifically for this event. Whether you crave a picnic-friendly bento, spicy summer delicacies, or delightful sweets to brighten your day, there’s a taste for everyone. Additionally, guests who purchase 1,200 yen or more on collaboration food will receive a limited-edition cotton-linen pouch or an umbrella marker, while supplies last.

3. Photo Opportunities with Moomin Characters
Capture the magic at various dedicated photo spots featuring limited designs from Moomin comics that celebrate summer adventures. Join in the fun on July 19 for meet-and-greet sessions with Moomintroll from 10:00 AM to 3:30 PM. These exclusive photo opportunities allow you to create lasting memories against the backdrop of enchanting Moomin themes.

4. Special Popup Store for Nordic Goods
Discover authentic Nordic goods at the "Kauppa" popup store open from July 15 to 28. Indulge in charming lifestyle products and delicacies imported straight from Finland, including exclusive Moomin Shop Hawaii merchandise.

Participating Shops and Events

Participating shops include:

• - THE MATCHA TOKYO
• - 800°DEGREES NEAPOLITAN PIZZERIA
• - QBG Lady Bear
• - MiNi by FOOD&COMPANY
• - AND MORE!

For the latest updates and potential changes to event details, always check the official NEWoMan Shinjuku website.

Conclusion

This summer, gather your friends and family to experience the whimsical world of Moomin right in the heart of Shinjuku. With delightful activities, tasty treats, and charming collaborations, NEWoMan Shinjuku invites everyone to embark on a small adventure filled with Moomin magic. Don’t miss out on this unique celebration of joy, creativity, and connection through the timeless stories created by Tove Jansson.