Global Promotion Creative Support Program for SMEs in France and Thailand

Global Promotion Creative Support Program for SMEs

In an effort to bolster the global presence of small and medium enterprises (SMEs), the Small and Medium Enterprise Agency has launched the Global Promotion Creative Support Program. This initiative invites approximately 100 SMEs to participate in enhancing their overseas market expansion targeting France and Thailand. Set to commence on August 7, 2026, the program aims to assist businesses struggling with conveying their products' appeal and verifying market acceptance abroad.

Objective of the Program

In light of recent challenges such as a shrinking domestic market and evolving business conditions, many SMEs are seeking growth strategies through international market entry. However, they often face hurdles such as uncertainty in effectively communicating product value and assessing acceptance in foreign markets. The program addresses these issues by providing comprehensive support, from creative content production to market testing and feedback.

What the Program Offers

Participants can expect:

- Creative Production: Expert teams will create promotional materials, including PR videos and graphics tailored for the unique consumer needs and market characteristics of France and Thailand.
- Market Verification: The effectiveness of these materials will be tested through web-based assessments involving overseas consumers and buyers, ensuring that the products’ appeal translates properly across cultures.
- Real-World Testing: About 30 selected companies will have the opportunity to conduct real-world testing through exhibitions in France or Thailand, where they can directly engage with local consumers and experts to gather valuable feedback.
- Individualized Feedback: After analyzing the results of both web-based and real-world tests, specific recommendations and improvement points will be provided to each participating company, aiding their path to successful exportation.

Ideal Participants

This program is tailored for businesses that:

- Are interested in entering foreign markets but are unsure of the first steps.
- Want to validate the appeal of their products in international markets.
- Need creative promotional material for overseas markets.
- Seek to understand the evaluations of local consumers and buyers.
- Are keen on identifying necessary improvements and market needs for successful exportation.

Timeline and Application

- Name of the Program: Global Promotion Creative Support Program
- Application Period: August 7, 2026 - August 31, 2026
- Eligibility: Domestic SMEs with existing products aimed for exportation, particularly in consumables like food products.
- Number of Participants: Approximately 100 SMEs (subject to selection).
- Participation Fee: Free; however, some costs such as product transport, provision, and certification may be incurred by the participants.
- Support Schedule:

- August 2026: Program announcement and online briefing session.
- September 2026: Selection of participating companies and preliminary interviews.
- October-December 2026: Production of creative materials.
- January-February 2027: Web and physical testing for selected companies.
- March 2027: Feedback on testing results.

Online Briefing and Registration

An online session will be held to explain the program and application process on:

- August 17, 2026, from 14:00 to 15:00 (Deadline to register: August 14, 2026, 12:00)
- August 25, 2026, from 14:00 to 15:00 (Deadline to register: August 24, 2026, 12:00).

To register, visit: Application Link.

Conclusion

This program is a fantastic opportunity for SMEs to enhance their international marketing efforts, gain insights into overseas consumer preferences, and refine their export strategies. For more information about the program, visit the official website here.