Exciting Announcement: San-X Paradise to Open in Summer 2026 at Fuji-Q Highland

San-X Paradise: A New Era of Fun and Relaxation at Fuji-Q Highland

San-X Co., Ltd., based in Chiyoda, Tokyo, has officially announced that the new area at Fuji-Q Highland, operated by Fujikyu Co., Ltd. in Fujiyoshida, Yamanashi, will be named 'San-X Paradise.' The park is set to open in the summer of 2026 and aims to become an exciting new destination for families and fans of San-X characters alike.

Overview of San-X Paradise

Announcement Details

The newly designated area covers approximately 6,500 square meters, taking over the site of the former 'Mini Fuji' attraction. Nestled against the stunning backdrop of Mount Fuji, San-X Paradise is the world's first outdoor theme park dedicated to the whimsical universe of San-X characters. Visitors can look forward to various attractions, restaurants, and shops showcasing the beloved characters that have captured hearts worldwide.

Alongside the announcement, San-X released a vibrant new key visual featuring an ensemble of characters donning original costumes. These lovable figures are poised to welcome guests into a world where adventure and comfort coalesce in a theme park setting.

Popular Characters to Feature

Anticipated attractions will highlight some of San-X's most popular characters, including Rilakkuma and Sumikko Gurashi, among many others. The blend of thrilling rides and soothing atmospheres promises a unique experience suitable for visitors of all ages. Fuji-Q Highland is committed to evolving into a new experience-oriented park, and the launch of San-X Paradise marks a significant step in that direction.

Impressive Investment for an Exciting Future

San-X Paradise represents a considerable investment of around 2.5 billion yen. The area will operate in line with Fuji-Q Highland's general opening hours, with specific features allowing flexibility for families and fans.

Access and Location

San-X Paradise is easily accessible by various means of transportation, ensuring a hassle-free journey for guests:

- By Car: Approximately 80 minutes from Shinjuku via the Chuo Expressway, adjacent to Kawaguchi Lake IC.
- By Bus: About 100 minutes on a highway bus from Shinjuku, alighting at Fuji-Q Highland.
- By Train: Transfer at Otsuki Station to the Fujikyu Line, arriving at Fuji-Q Highland Station in about 50 minutes.

For those looking to explore this exciting announcement further, updates will continue to be provided regularly, and fans are encouraged to keep an eye on San-X Paradise for the latest news.

Concept of San-X Paradise

The core concept of San-X Paradise revolves around the idea of combining characters with relaxation and amusement—delivering what they call the 'Chemical Reaction of Cuteness.' This immersive area intends to blend the excitement of a theme park with the calming presence of San-X’s diverse characters. Targeting a broad demographic, the park aspires to include beloved figures from the past and introduce new favorites, ensuring enjoyment across all generations.

San-X represents a brand dedicated to creating over 1,000 original characters, known for their whimsical charm that captivates audiences through various products, licensing ventures, events, promotions, and media. The unique charm of San-X characters lies not just in their cuteness but in their ability to evoke smiles and warm the hearts of fans around the globe.

Stay Tuned for More Updates

More exciting information about San-X Paradise will be revealed in the coming months, urging everyone to look forward to this groundbreaking new addition to Fuji-Q Highland.

Visit the official San-X Paradise site and the San-X corporate site for the latest updates and sneak peeks at what's to come in this magical new themed area.

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