UpSwell Marketing Elevates Leadership with Strategic Digital Appointments

Executive Changes at UpSwell Marketing

UpSwell Marketing, an industry leader in data-driven marketing for location-based services, recently announced a significant expansion in its executive leadership team, aiming to bolster its digital strategy and technology capabilities. The announcement came on September 30, 2026, as UpSwell appointed Tony Hobley to the role of Chief Digital Strategy Officer and Maureen Moran as Chief Technology Officer. By adding these seasoned professionals, UpSwell seeks to enhance its ability to serve clients through improved integration of strategy, performance marketing, and data analytics.

CEO Eric Goodstadt expressed enthusiasm about the new appointments, highlighting the extensive experience both Hobley and Moran bring. "Tony comprehends the vital connection between strategy and execution necessary for achieving substantial business results and Maureen has a distinguished history of developing technology solutions that cater to the needs of businesses and their customers," Goodstadt remarked.

Tony Hobley: A Veteran of Digital Transformation

Tony Hobley, who will now serve as Chief Digital Strategy Officer, brings over 25 years of experience in marketing transformation to UpSwell. He has an impressive track record of working with renowned companies like State Farm, Toyota, and General Motors. Most recently, he was involved as an Executive Client Strategic Advisor at Omnicom Precision Marketing Group, directing marketing transformations that leveraged performance marketing, customer relationship management (CRM), and data-driven marketing strategies.

Hobley's strategy is clear. He aims to integrate UpSwell's various operational components—Performance Media, Campaign Intelligence, Lifecycle Marketing, CRM, and creative services—into a cohesive system that addresses customer needs more effectively. "UpSwell has built robust assets that empower businesses to convert marketing efforts into tangible growth," Hobley stated. He believes that there is a vast possibility to help clients bridge the gaps in their marketing strategies and execution, thereby reducing customer acquisition costs and increasing customer lifetime value.

Maureen Moran: Innovating Technology for Enhanced Client Experiences

Joining Hobley is Maureen Moran, an accomplished technology executive recognized for her ability to develop and modernize marketing technology platforms across various business models, including small businesses and franchise organizations. Before joining UpSwell, she served as the Chief Technology Product Officer at Surefire Local, where she played a crucial role in scaling an all-in-one marketing platform that significantly improved revenue and customer retention.

In her new role as Chief Technology Officer, Moran is focused on refining UpSwell's technology infrastructure to deliver better client experiences. Her vision is rooted in the belief that technology should simplify processes, enhance intelligence, and maximize effectiveness. "I’m thrilled to join UpSwell and build on its solid foundation by leveraging technology and data to optimize marketing performance and support ongoing business growth," Moran emphasized.

A Future-Oriented Vision

The leadership transition occurs as UpSwell continues to expand its digital marketing, analytics, and technology services. With strong new appointments in the executive ranks, UpSwell is well-positioned to enhance the connection between marketing strategy, campaign performance, and data analytics. This move aims to enable businesses to make more informed and effective marketing decisions, ensuring measurable growth and success.

UpSwell Marketing remains committed to offering exceptional, data-driven direct response marketing solutions specifically designed for mid-market and enterprise clients. Their focus on integrating various marketing channels - from direct mail to digital media and creative analytics - allows them to support local businesses in acquiring and retaining customers effectively. As UpSwell charts its course for future growth, the addition of Hobley and Moran becomes a critical part of its strategy to remain a leading force in the marketing landscape.