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Leica Camera Achieves Unprecedented Success in FY 2024/25

The Leica Camera Group continues to demonstrate remarkable resilience and innovation as it announces record-breaking sales for the financial year 2024/25. Celebrating its 100th anniversary, this milestone underlines the brand's rich heritage in the realm of photography. With a revenue increase of 7.6% over the previous year, reaching around €596 million, Leica is poised to maintain its position as a leader in the high-end camera market.

A Look Back at 100 Years of Leica

2025 marks a significant year for Leica Camera AG as it commemorates a century since the introduction of the Leica I, the first mass-produced 35mm camera. This year, the company embraces a legacy that has continually evolved, shaping and revolutionizing the world of photography through innovative imaging solutions. The celebrations include special exhibitions and projects around the globe, including major cities such as New York and Tokyo, under the theme "100 Years of Leica Witness to a Century."

Record Sales Across Multiple Product Segments

The growth in revenue can be attributed not just to the core Photo segment, which showcases classic aesthetics combined with modern technology, but also to emerging areas like mobile imaging and lifestyle accessories. The company saw tremendous success with its compact digital cameras, particularly the Leica Q3, which drew attention for its sleek design and technical capabilities. Additionally, models like the M11-D and the SL3-S contributed significantly to sales
from sales across various segments. The introduction of innovative products like the Leica LUX app and the Leica Cine Play 1 mini-projector has also played a pivotal role in expanding the brand's market presence.

Expansion into New Markets

In a strategic move, Leica has expanded its retail presence by establishing new stores in key locations such as Wuhan, Tokyo, and Seoul. This strategic expansion has helped bolster the company's sales, which shows a strong increase across all global regions. Revenue in Europe, particularly in Germany, saw considerable gains at 11.4%. The brand's online sales also grew by a remarkable 12.5%, emphasizing the effectiveness of Leica's integrated multi-channel sales strategy.

New Markets and Product Innovations

As the photo segment matures, Leica is keen to tap into new markets, particularly in sports optics. Its Ultravid Compact Colorline binoculars, designed for adventure-seekers, signify the brand's quest to attract a diverse customer base. In parallel, collaborations in mobile imaging with names like Xiaomi have borne fruit, evidenced by successful campaigns around the Xiaomi 14T and 15 series smartphones integrated with Leica optics.

A Bright Future Ahead

Looking ahead, Leica Camera AG is set to continue its growth trajectory. With plans to innovate further and expand the product lineup, the company aims to uphold its reputation for excellence in optics and design. Leveraging its deep-rooted brand philosophy and strategic orientation, Leica is poised for sustained success in an increasingly competitive marketplace.

In summary, the Leica Camera Group's success this financial year not only highlights its storied past but also sets a solid foundation for future growth. Celebrating the legacy of the Leica I, the brand is keen on leading the photography landscape into the next century, embracing both traditional techniques and modern advancements.

About Leica Camera

Leica Camera AG, headquartered in Wetzlar, Germany, is renowned for its high-quality photographic products and optical solutions. With a global network of approximately 120 Leica stores, the brand stands for excellence and innovation in the world of photography and imaging. For more information, visit www.leica-camera.com.