New Year CM 'Deliver Everything' from au: Making and Interview Features

au's New Year CM 'Deliver Everything' Comes to Life

As 2026 dawns, KDDI and Okinawa Cellular have graced us with an enchanting New Year commercial titled 'Deliver Everything'. This latest entry in the long-running San Taro series features beloved characters, including Momotarō portrayed by Shōta Matsuda and Kaguya-hime played by Kasumi Arimura. The commercial beautifully encapsulates the desire to share beautiful moments with loved ones, drawing upon the cast's twelve years of collaboration.

A Heartfelt Message

The original song for this CM, also titled 'Deliver Everything', is sung by Masaki Suda, known for his role as Oni-chan in the series. Notably, this marks the first time a love song has been featured in the San Taro commercials. The lyrics evoke a sense of longing and affection, resonating deeply with the theme of delivering heartfelt emotions to those we cherish. In this narrative, the characters embark on an adventure to find beautiful things that they want to share with those they love.

The making-of footage, set to release on January 5, showcases the cast’s heartwarming camaraderie as they reflect on their journey together. Matsuda and Arimura, now in their twelfth year portraying a couple, share cherished memories, including their first encounter, wrapped in a nostalgic warmth that shines through their words.

Behind the Scenes: The CM Shoot

Filmed amidst the crisp winter air, the set buzzed with excitement. Hamada Gaku, portraying Kin-chan, exuded positivity despite the cold, embodying a character that finds a butterfly amidst the serene forest backdrop. Meanwhile, Kintarō, played by Kenta Kiritani, experienced a milestone—casting his fishing line into the ocean for the first time in this series. The long-time companions were able to display new sides of their characters, delighting both fans and newcomers.

Matsuda and Arimura, despite having no dialogue in the main segment, immersed themselves in their roles, exchanging whispers that brought authenticity to their performance. Their playful discussions off-camera, filled with laughter and lively banter, further complemented the vibrant shooting environment. As the day drew to a close, their spirit remained radiant, ending with heartfelt farewells and an air of warmth.

Insightful Interviews with the Cast

As the San Taro series marks its twelfth year, Matsuda and Arimura reminisced about memorable events during filming while discussing their plans for the New Year. They shared a delightful conversation about portraying a couple still imbued with the passion of newlyweds, despite their long history. Matsuda remarked, “It felt fresh, reminiscent of the early days when we first started filming together. It’s remarkable to think we’ve been doing this for eleven years!”

Equally compelling was their perspective on the messages they wish to convey in 2026: sincerity in their work and the importance of empathy through storytelling. Arimura mentioned, “I hope the emotions we convey resonate with audiences, and they can find their interpretations.” The pair also touted the beauty found in shared experiences, with Matsuda recalling a sushi meal in Ginza that inspired him to share pictures with his wife. Arimura's mention of witnessing the Northern Lights left the audience in awe, reflecting on extraordinary moments in life that deserve to be shared.

Celebrating the New Year Together

In light of the New Year, they expressed insights into how they plan to spend the holiday season. Matsuda prefers the quietude of urban life during New Year’s festivities, appreciating the serenity of usually bustling areas. In contrast, Arimura enjoys visiting shrines, making the most of her time amidst the New Year’s spiritual practices. This juxtaposition of experiences highlights the unique approaches individuals take to celebrate the onset of a new year.

Conclusion

The New Year CM 'Deliver Everything' encapsulates the essence of sharing warmth, love, and beauty. Through the heartfelt narratives and a memorable song, it encourages viewers to reflect on the importance of delivering their feelings to their loved ones. Be sure to catch the CM across various platforms! Catch the 30-second, 60-second, and 90-second versions on YouTube and delve deeper into the wonderful world of San Taro on their special site.

Find the CM here: