Coolabi Group Expands Warrior Cats Brand with New Licensing Agents and Toy Partners

Coolabi Group Enhances Warrior Cats Licensing

Coolabi Group has recently made headlines by appointing Retail Monster as its North American licensing agent and Bonkers Toys as its Global Master Toy Partner for the popular franchise, Warrior Cats. This strategic move marks a significant development in Coolabi's consumer products strategy, especially as the toy industry gears up for the highly anticipated Toy Fair® 2025 in New York, scheduled for March 1-4, 2025.

Warrior Cats has emerged as a colossal success in the publishing world, boasting over 77 million books sold across 38 languages and maintaining a sustained presence on the New York Times bestseller list for over 15 years. Additionally, the franchise has made its mark in the digital realm, particularly on Roblox, where it has also gained immense popularity with 582 million plays and 1.9 billion views on TikTok. With such an extensive and passionate fanbase developed over two decades, Coolabi recognizes the substantial market potential in launching new products under this brand.

Allison Watkins, Director of Consumer Products at Coolabi Group, shared her excitement about the new partnerships. "The Warrior Cats franchise has an extensive fanbase built over the last 20 years with a powerful global reach across publishing, Roblox, TikTok, and YouTube. We know there is already significant fan demand for Warrior Cats consumer products, and we could not be more excited to join forces with Retail Monster and Bonkers Toys to deliver that opportunity," she stated.

The partnership with Retail Monster aims to establish a comprehensive licensing and merchandising program, ensuring that the Warrior Cats' iconic stories reach a wider audience through innovative consumer products. Michael Connolly, the Founder and CEO of Retail Monster, elaborated on this vision, stating, "Storytelling is at the core of everything Coolabi drives, and we are delighted to work together to craft the next chapter in the Warrior Cats story."

Bonkers Toys, renowned for its ability to connect toy lines with modern culture, is eager to integrate the enchanting world of Warrior Cats into tangible products. CEO Brian Bonnett emphasized the significance of this partnership: "Warrior Cats is a natural fit for Bonkers Toys' expertise in New Media brands. We are dedicated to honoring the legacy of Warrior Cats and bringing this world into reality with cherished playthings for its fans worldwide."

About Warrior Cats

Created by Working Partners, a Coolabi Group company, Warrior Cats is a feline fantasy series that has captivated readers and players worldwide for years. The series' literary achievements include over 77 million books sold and translations in 38 languages, making it a staple in children's literature. Furthermore, the engaging content surrounding Warrior Cats has attracted a robust online community, with over 2 million annual users on its official website and extensive user-generated content across platforms like YouTube and TikTok. The Ultimate Edition game on Roblox continues to be a favorite among players, with over 582 million plays, positioning it as one of the platform's highest-ranking branded games.

About Coolabi Group

Coolabi Group stands as a leader in children’s fiction and is known for creating engaging stories across various mediums, including books, TV shows, and mobile applications. With a portfolio that encompasses over 200 book series and around 2,000 titles, their global footprint touches readers and viewers in more than 140 countries. Coolabi is dedicated to innovative storytelling, constantly developing new content to enhance its rich catalog.

About Bonkers Toys

Bonkers Toys has quickly gained recognition in the toy industry as an innovative creator of products inspired by New Media and popular culture. Known for its successful collaborations with prominent YouTube creators, Bonkers Toys has established a reputation for delivering engaging and highly sought-after toy lines. Their creations have been featured across major media platforms, underscoring their prominence in the market.

Through these strategic partnerships, Coolabi Group is poised to elevate the Warrior Cats brand and further engage its fanbase by introducing a range of consumer products that resonate with the franchise's enchanting stories.