good article" in SEO terms, leading to challenges in creating reproducible content.
LANY's Support Initiatives
To counter these challenges, LANY implemented several targeted strategies through its SEO consulting services. This effort encompassed not just identifying the root causes of the decline but also enhancing the website's structure and boosting internal content creation capabilities. Key initiatives included:
1.
Directory Structure Optimization: A thorough reorganization of the directory structure was conducted to facilitate better navigation and improve user experience.
2.
Redesign of Internal Linking: Internal links were revamped, focusing on utilizing the homepage as a central point to enhance networked navigation throughout the site.
3.
Call-to-Action (CTA) Improvements: Significant enhancements were made to CTAs aimed at increasing conversion rates.
4.
Content Workshops: LANY hosted content workshops to teach the team methods for rewriting existing articles and leveraging AI tools to expedite the content creation process.
Outcomes of the Initiative
The collaboration between LANY and Venture Support Tax Accounting proved to be fruitful, yielding impressive outcomes. The concerted efforts resulted in:
- - An outstanding 172% increase in free consultations via organic search compared to the same month last year.
- - A notable improvement in click-through rates for the inheritance tax site, which jumped from 0.13% to 0.35%.
- - Search engine ranking enhancements for key area pages, with positions shifting from 2nd to 1st for 'Company Establishment Nagoya' and from 3rd to 1st for 'Company Establishment Fukuoka.'
- - The development of a shared understanding of what constitutes a "good article" among staff following the workshops, leading to speedier content production—approximately 1.5 to 2 times faster, utilizing AI tools.
Conclusion
LANY's approach to SEO consulting has not only helped tackle the immediate challenges faced by Venture Support Tax Accounting but has also paved the way for sustained growth and improved online presence. This case study exemplifies the power of collaborative efforts and strategic insights in transforming challenges into success stories in the digital landscape.
To learn more about this case study and LANY's approach, you can read the full interview here:
Case Study Article.
About LANY
LANY is committed to the mission of "Indexing Valuable Things" and offers comprehensive support in digital marketing, including SEO, internet advertising, and LLMO. Through tailored strategies and hands-on execution, LANY aims to contribute to the growth of its clients' businesses across various industries.
For more details on LANY's services, visit:
LANY Digital Marketing Services.
Contact Information
For inquiries, please contact LANY's Marketing Team at:
Email:
[email protected]
Website:
Contact LANY