Lexy Ramura Launch
2025-06-20 00:03:38

The Launch of 'Lexy Ramura' by EQI: A New Era in Beauty eCommerce with TikTok Shop

Introduction


In an exciting development in the beauty eCommerce sector, EQI Inc., a pioneer in nano-hydroxyapatite technology, has announced a significant partnership with Ure-net Advertising Group. This collaboration involves the launch of their latest product line, 'Lexy Ramura,' on TikTok Shop, officially kicking off a project that promises to redefine beauty commerce. With advanced technology and strategic marketing, this partnership aims to enhance brand recognition and maximize sales for both companies.

About EQI Inc.


Based in Osaka, EQI Inc. specializes in innovative cosmetic solutions by merging medical research with cutting-edge beauty technology. They have developed a revolutionary skincare product series, 'Lexy Ramura,' which boasts capabilities that support the skin's natural regeneration processes. Notably, the product line is recognized for its advanced formula that provides hydration, firmness, and radiance, distinguishing itself in media outlets and garnering significant attention within the beauty community.

The essence of EQI’s brand philosophy revolves around creating products that foster beauty, happiness, and hope. As part of their brand strategy, EQI aims to utilize TikTok Shop to further enhance their market presence and engage with a broader audience.

Lexy Ramura Series Features


1. Ultra-Fine Particle Formula: The products are formulated using ultra-fine particles of 0.02mm that penetrate barriers for optimal effectiveness.
2. Triple Active Design: They incorporate a multi-active design that aims to bolster skin's hydration, radiance, and firmness simultaneously.
3. Media Recognition: The brand has been featured in over 30 major beauty magazines, with a repeat buying rate approximately 1.7 times higher than industry standards.

Collaboration Overview


Ure-net Advertising Group's subsidiary, Ure-cross Border EC, will provide comprehensive support for EQI's TikTok Shop launch, covering sales strategy formulation, operational support, advertising, video production, and user-generated content creation. Leveraging their extensive experience in TikTok support, the companies aim to forge a successful ecommerce model within the beauty sector and deepen their collaborative efforts for long-term brand growth.

Ure-net's renowned expertise, termed "The Strongest Selling Know-How®,” will be injected into the project to streamline the growth track, facilitating continuous purchases stemming from viral promotions.

Future Outlook


As 2025 marks the anticipated 'Year One' for TikTok Shop in Japan, Ure-net Advertising Group is committed to fostering collaborative projects with companies that exhibit growth potential, strong market presence, and brand equity. The collaboration with EQI's Lexy Ramura is identified as a strategic focus within their TikTok initiatives.

Moving forward, Ure-net plans to regularly disclose progress updates to investors, ensuring transparency and engagement regarding the outcomes of this partnership. By maximizing synergies between digital advertising and eCommerce support, they aim to achieve sustainable shareholder value.

This initiative symbolizes the growth potential and scalability of Ure-net’s TikTok Shop support business, with prospects of contributing positively to their performance and corporate value in the long term, based on market trends and project developments.

Business Strategy Disclosure


Going forward, Ure-net intends to provide timely updates about their partnered clients who have agreed to information disclosure. The formal launch of TikTok Shop will also trigger regular updates about significant milestones and new contracts. Ure-net seeks to establish a robust framework, aiming for agreements with 100 companies related to TikTok Shop activities, thereby executing an aggressive growth strategy.

In this unparalleled market landscape, those who pave the way early will emerge victorious, and Ure-net is proud to be positioned as one of the few companies with real achievements in this dynamic phase of market exploration. All eyes should be on their promising growth trajectory as they continue to build a winning strategy.



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Topics Consumer Products & Retail)

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