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Smartpress Revolutionizes Print Marketing for Financial Institutions

In an era where digital marketing often overshadows traditional methods, Smartpress.com is proving to be a game-changer in the realm of print marketing for the finance sector. This commercial printing powerhouse is not just another provider in the industry; it is redefining the way financial institutions manage their print collateral through its innovative Marketing on Demand Platform™ (MOD).

Transforming Financial Marketing

Based in Chanhassen, Minnesota, Smartpress recognizes that effective print marketing is crucial for financial services. Print materials help build trust, clarify complex information, and ensure compliance with regulatory standards. With this understanding, Smartpress is launching a unique range of products tailored specifically for banks, credit unions, and wealth management firms.

The MOD platform simplifies what has traditionally been a complex and often cumbersome process. Financial institutions can now access a centralized system for ordering, customizing, and distributing print marketing materials while adhering to brand guidelines and compliance requirements. As the Managed Services Account Executive, Mike Lewis notes, “MOD offers a secure and controlled environment for managing regulated marketing materials.” This uniqueness positions Smartpress as a leading strategic partner in the finance sector.

Key Features and Benefits of MOD

The MOD platform is packed with features designed to streamline the print marketing experience:

1. Centralized Printing Management: By consolidating printing, fulfillment, and inventory management, financial institutions can maintain consistency across branches and product lines.

2. Compliance Assurance: The platform supports compliance with regulatory standards, ensuring that all marketing materials meet industry requirements.

3. Budget Tracking and Reporting: Financial organizations can easily generate reports and track budgets— either by location or user—allowing for better financial management.

4. Print-on-Demand Model: This allows for real-time updates and control over all marketing materials, effectively minimizing waste and mitigating risk.

Lewis adds, “Variable templates and approval oversight make it easy for branches or advisors to find the content they need quickly.” This capability is particularly valuable in an industry where precision and compliance are paramount.

The Future of Print in Finance

The successful integration of the MOD platform illustrates how Smartpress is not just keeping pace with industry demands but actively shaping the future of print marketing in finance. As financial institutions increasingly recognize the need for innovative solutions, the adaptability and efficiency provided by Smartpress’ offerings will continue to foster growth and enhance customer relationships.

About Smartpress

Smartpress.com has established itself as a leader in the commercial printing industry, serving a diverse clientele that includes business owners, nonprofits, and marketing professionals across North America. The company’s commitment to excellence is evident in their vast array of printed products ranging from booklets and brochures to signage and direct mail pieces. Beyond their product offerings, Smartpress prides itself on achieving social and environmental standards, including EcoVadis Gold and ISO 14001 certifications. As a 100% employee-owned company that is carbon neutral for Scopes 1 and 2, Smartpress emphasizes sustainability while operating one of the largest fleets of HP Indigo HD presses in the world.

For more information on how Smartpress can enhance your financial marketing efforts, visit their website or check out ongoing updates and valuable insights on their blog.

The evolution of print marketing in finance is here, and Smartpress is at the forefront. Through innovative solutions and unwavering commitment to quality, they are changing the landscape of financial printing, delivering impactful and effective collateral to help institutions meet and exceed their marketing goals.