#Germany #Berlin #TCL #Joy Beune #Alex Vinatzer

TCL Welcomes Team Ambassadors at IFA 2025

TCL, a global leader in consumer electronics, proudly welcomed its team ambassadors, Joy Beune and Alex Vinatzer, at the IFA 2025 in Berlin on September 6. This event marks a significant moment for TCL as it strengthens its commitment to inspire greatness through sports and technology. Beune, a Dutch speed skating world champion, and Vinatzer, an Italian alpine skier renowned for his accuracy and podium finishes, represent two of Europe's most promising winter athletes.

The presence of these athletes signifies the official beginning of their partnership with TCL, underscoring the company's dedication to integrating technology and sportsmanship. During their time at the NXTHOME™ showcase, Beune and Vinatzer experienced some of TCL's latest innovations, which included the C9K Premium QD-Mini LED television, the immersive Z100 FlexConnect speaker, the smart FreshIN 3.0 air conditioner, the Super Drum washing machine, and the freestanding built-in refrigerator.

Both ambassadors engaged with fans and participated in content creation, sharing insights on overcoming challenges both on and off the slopes, as well as discussing how technology enhances their training and recovery routines. Their activities highlight the importance of technology in modern sports and wellness.

This initiative is part of TCL's global Olympic and Paralympic partnership with the International Olympic Committee (IOC) in the 'Home Audio and Visual Equipment and Domestic Appliances' category through 2032. The partnership reflects TCL's mission to unite people from different cultures and generations through the medium of sports. TCL's products will contribute to enriching experiences for both spectators and athletes, providing everything from engaging digital displays at the Winter Olympics to essential appliances in the Olympic Village.

Joy Beune expressed her enthusiasm, stating, "Being part of IFA 2025 with TCL and seeing their latest innovations was incredible. The energy at the booth, engaging with fans, and understanding how TCL technology can support everyday tasks was truly inspiring." Alex Vinatzer added, "The concept of inspiring greatness resonates strongly with what it means to train, compete, and perfect oneself as an athlete. I am proud to be part of Team TCL and look forward to what this partnership will bring."

Both athletes are set to continue their involvement in upcoming TCL campaigns leading to the 2026 Winter Olympics in Milan, further showcasing the impactful blend of technology and athleticism.

About TCL

TCL Electronics specializes in research, development, and manufacturing of consumer electronics, including televisions, audio devices, smart home products, and household appliances. With a commitment to thoughtful design and innovative technology, TCL aims to provide products that combine 'must-have' features and unforgettable experiences. As one of the largest consumer electronics brands globally, our vertically integrated supply chain and state-of-the-art display panel factory enable TCL to make innovation accessible to everyone. Visit TCL's website for more information. TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners.