#United States #New York #Aperol #Hilary Duff #Lucky Me Tour

Hilary Duff and Aperol Launch Summer of Shared Moments on the Lucky Me Tour

This summer, the iconic Italian aperitivo Aperol has joined forces with none other than global pop sensation Hilary Duff to introduce an exhilarating concept called "Share the Moment". Fans across the United States are invited to partake in this celebration of connectivity as Duff makes her anticipated return to the global stage with her newest tour, aptly named the Lucky Me Tour.

Celebrating Connection Through Experience

Aperol is not merely an accessory for the tour; instead, it acts as a catalyst for creating communal experiences. The brand aims to extend its identity of connection and festivity beyond its signature cocktails, engaging fans in unique ways at selected tour stops throughout the U.S. This program allows audiences to gather in bars and restaurants prior to concerts, transforming pre-show meetups into moments of joy and togetherness.

“As a cultural icon, Hilary exudes the very essence of what it means to connect,” said Allison Varone, Head of Marketing at Campari America. “This partnership will highlight shared experiences through music and friendship, making each concert feel like a celebration for all.”

Events Tailored for Fans

The Lucky Me Tour kicks off in West Palm Beach, Florida, on June 21, and Aperol promises to make an appearance in different cities along the way. Fans aged 21 and older can engage in pre-show activities designed specifically to enhance the concert experience. Each city will be host to specially curated Aperol Spritz Day Club events, featuring live music, interactive experiences, and, of course, the beloved Aperol Spritz cocktail that embodies summer vibes.

Duff shared her enthusiasm about the collaboration, stating, “Share the Moment is really about being present — putting your phone down, laughing too loud, and making memories with the people you love.” As this tour marks her first major outing in nearly two decades, Duff aims to rekindle that intimate feeling fans have during live performances. The excitement surrounding these shared moments is palpable, especially for those who have missed her in concert.

Win Exclusive Access

For those eager to join in the festivities, Aperol is excited to announce a sweepstakes open to fans aged 21 and up in eight specific markets, including Florida, California, and New York. Participants can enter to win two tickets to a sold-out show accompanied by exclusive co-branded merchandise. This initiative reflects Aperol's commitment to ensuring every fan has the opportunity to be part of this enchanting journey.

The Signature Aperol Spritz Recipe

To enhance this experiential sharing, Aperol fans can indulge in crafting their own signature drink. The classic Aperol Spritz is made with:

• - 3 parts of Prosecco D.O.C.
• - 2 parts of Aperol
• - 1 part of soda water
• - 1 slice of fresh orange

Simply combine the ingredients into a wine glass loaded with ice and enjoy the perfect blend of flavors that defines the Aperol experience.

The Heart of Aperol

Aperol is famed for its bright orange hue and distinct floral flavor, and this summer initiative emphasizes its role in creating memorable connections. With over a century of heritage, the aperitivo embodies the Italian lifestyle and tradition of togetherness, which aligns flawlessly with Duff's Central theme of connection during her performances.

Aperol and Hilary Duff’s partnership signifies more than just an advertising campaign; it represents a celebration of life’s moments — from genuine encounters with friends to creating unforgettable memories that will linger long after the final note plays.

This summer, as Hilary Duff takes to the stage, fans can immerse themselves in a culturally rich experience fueled by music, friendship, and of course, the beloved Aperol Spritz. As she takes this significant step back into the music world, join us for a summer filled with shared moments and joyous connections.