Enhancing ERM Strategy: Newton Consulting's Role with JAF
Newton Consulting Inc., a risk management consulting firm based in Chiyoda, Tokyo, announced on June 19, 2025, the implementation of its advisory service for the Japan Automobile Federation (JAF). This project focuses on their "ERM Construction and Operational Advisory Services", emphasizing the importance of enhanced Enterprise Risk Management (ERM) in today’s rapidly changing environment.
The Importance of ERM in Today's Landscape
JAF, with over 20 million members, plays a pivotal role in maintaining smooth traffic conditions. The organization is known for its services such as roadside assistance, disaster response, and community disaster training. Beyond these services, they are actively engaged in promoting motorsports and addressing societal issues, reflecting their comprehensive approach to social responsibility.
In light of significant transformations within the automotive industry and related sectors, JAF recognizes the necessity of strengthening and maintaining their ERM practices to achieve sustainable growth. Between 2016 and 2020, they successfully built an ERM framework within their headquarters and expanded it to local organizations. Since 2021, they have taken steps to prevent the erosion of the ERM system based on an annual schedule.
Strategic Risk Assessment Implementation
To further enhance their ERM, JAF has initiated a strategic risk assessment phase. This step originated from a concern over potential gaps in decision-making processes related to their business strategy. By focusing on identifying risks inherent in their strategies, they aimed to elevate their risk management perspectives.
In 2022, JAF conducted training sessions aimed at managerial staff within their headquarters. These sessions helped clarify the organization’s fundamental principles, guidelines, and plans while forecasting changes in both internal and external environments. The focus then shifted to the “opportunities” and “risks” that are critical for strategic formulation, analyzed through a short- to long-term lens.
In 2023, interviews were conducted with executive members regarding strategic issues, including the enhancement of human capital strategies in response to population decline. This helped highlight significant matters that should reflect in their strategy. Moving into 2024 and beyond, they are advancing the formulation of long-term business plans, ensuring that no critical decisions are overlooked based on previous interview findings.
As a result of these activities, JAF has established a consistent and valid framework to prevent oversights in strategic decision-making. The goal is to foster a responsive and transparent risk management culture that actively engages the PDCA (Plan-Do-Check-Act) cycle for continual improvement.
About the ERM Construction and Operational Advisory Service
Newton Consulting’s ERM service offers total support from the construction of risk management systems to ongoing operational support. This includes the development of risk assessment methodologies and operational framework design to ensure sustainability. Post-implementation support integrates reviews and training to enhance the effectiveness of ERM operations. Leveraging Newton Consulting’s extensive experience in this sector, they provide tailored, flexible solutions to meet the unique needs of their clients.
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Overview of Newton Consulting Inc.
Founded on November 13, 2006, Newton Consulting operates from their office located in the Sogo Hanzomon Building in Chiyoda, Tokyo. With a capital of 30 million yen as of the end of December 2024, their president is Mr. Kazunari Soejima.
To date, Newton Consulting has aided approximately 2,100 organizations, including the Cabinet Office, various ministries, and major corporations, in bolstering their risk management strategies. Visit
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