#Cyprus #Limassol #PropellerAds #Fraud Trends #Ads Safety

PropellerAds Unveils the 2025 Ads Safety Report

PropellerAds, a prominent global advertising platform known for its performance-oriented solutions, has published its Ads Safety Report for the year 2025. This extensive report provides an overview of the platform's moderation efforts, detailing campaign outcomes, confirmed account suspensions, and the evolving landscape of fraudulent activities.

Key Highlights of the Report

The report underscores a notable 35% increase in campaigns that were flagged and declined during moderation compared to the previous year. This increase can be attributed to enhanced preventive controls and expanded moderation capabilities. It’s important to note that the reported figures represent the number of rejections or blocks, indicating that a single campaign could face multiple disapprovals.

Reasons for Campaign Rejections

In 2025, the primary reasons for campaign rejections were outlined as follows:

• - Adult and Sexual Content: A staggering 60%, accounting for approximately 439,927 rejections, was due to adult or pornographic content.
• - Malware and Security Risks: 26% (191,103 campaigns) were rejected on grounds of antivirus alerts or malware detected on associated domains.
• - Automatic File Downloads: 3.4% (24,500 campaigns) were flagged for issues related to automatic downloads, while 3.0% (22,127) fell under other policy violations.

Additionally, the report cited various other categories such as trademark violations and inaccessible URLs, highlighting the comprehensive nature of PropellerAds' monitoring processes.

Enforcement Actions and Account Suspensions

The report further delves into the reasons behind account suspensions. In 2025, cloaking emerged as the leading cause of account suspensions, constituting 78.2% of cases – a total of 1,311 suspensions. This was followed by malware-related violations, which accounted for 7.6% (127 cases), alongside other forms of violations including ransomware attacks and failed identity verifications.

Major Fraud Trends Noted in 2025

PropellerAds observed four main fraud patterns that surfaced during the year:
1. Cloaking Techniques: This involved complex routing and conditional delivery methods to deceive the platform.
2. Malvertising: Instances of direct file distribution as a form of malicious advertising were noted.
3. Account Hijacking: There were significant attempts to hijack messenger accounts, particularly on platforms like Telegram and WhatsApp.
4. Compromised Infrastructure: Targeted attacks frequently aimed at Windows and Android users, exploiting expired domains and breached servers.

To combat these issues, PropellerAds has employed advanced systems utilizing artificial intelligence and machine learning to detect anomalies and speed up the identification of high-risk signals. This strategy emphasizes the importance of ongoing infrastructure checks and expert evaluations in enforcing platform integrity.

Conclusion

The 2025 Ads Safety Report from PropellerAds reflects their commitment to maintaining a secure advertising environment amid the dynamics of evolving online fraud. With enhanced moderation practices and a proactive stance toward fraud detection, PropellerAds sets a benchmark for industry standards in digital advertising safety.

For any further inquiries, Media Contact: Michael Gor at +35797767567.