OlyBet Collaborates with UCI Mountain Bike World Series in France to Elevate Sports Betting Experience

OlyBet Partners with UCI Mountain Bike World Series in France

In a significant development for the realm of sports betting and mountain biking, OlyBet has officially announced its collaboration with the UCI Mountain Bike World Series. This agreement, formalized in late May 2025, positions OlyBet as the official regional betting partner for the series in France, which includes prestigious events taking place in Loudenvielle and Haute-Savoie. This partnership is a continuation of OlyBet's commitment to grow its partnership portfolio across France and engage a wider audience in the exhilarating world of mountain biking.

Overview of the Partnership

OlyBet’s collaboration with Warner Bros. Discovery Sports and the WHOOP UCI Mountain Bike World Series marks a notable moment in the evolution of both sports betting and competitive cycling. Corey Plummer, the CEO and Chairman of the OlyBet Group, expressed enthusiasm about this partnership, highlighting OlyBet's dedication to sponsoring exciting sporting events and promoting athletic talent. He emphasized, “The passion for sports brings people together, and we look forward to supporting this belief through our engagement with the UCI Mountain Bike Series.”

The partnership promises to enhance the visibility of OlyBet during major cycling events, with significant branding on-site at the events and interactive customer activations. The brand aims to connect deeply with fans and participants, fostering a shared experience that celebrates the essence of sportsmanship and competition.

The Growth of Mountain Biking

Mountain biking has witnessed remarkable growth over the past few years, particularly noted in 2024 when all series events were broadcasted live in an impressive 76 countries. This surge in popularity positions mountain biking not only as an exciting sport but also as an appealing avenue for sports betting. Chris Ball, Vice President of Cycling Events at Warner Bros. Discovery Sports, noted that OlyBet’s involvement signifies the sport’s expanding reach beyond its traditional audience. “OlyBet is the market-leading sports betting brand in the Baltics. Their partnership elevates mountain biking to a mainstream sport level,” he remarked, emphasizing hopes for a fruitful and enduring collaboration that will appeal to a broader, more diverse audience.

OlyBet’s Impact on Sports

OlyBet, a prominent figure in the gaming and sports entertainment industry, operates under the Olympic Entertainment Group. The brand is renowned for its sponsorship and partnerships across various sports, contributing to local communities and fostering the growth of emerging athletes. Its collaboration portfolio includes prominent names like Stade Toulousain, Paris Basketball, and several key players in LaLiga and Serie A. OlyBet is recognized for offering unique experiences across Europe, ranging from 135 casinos to numerous sports bars and five-star hotels, alongside a robust online presence.

Moreover, OlyBet maintains a commitment to integrity in betting practices and is a member of the International Betting Integrity Association (IBIA), ensuring that ethical standards are upheld in all sports betting activities. This approach not only protects the integrity of sports but also enhances the credibility of sports betting as a whole.

Conclusion

With the partnership between OlyBet and the UCI Mountain Bike World Series, both entities are poised to realize mutual benefits in a rapidly changing sports landscape. As they embark on this collective journey, they invite fans, athletes, and betting enthusiasts to engage with the adrenaline-pumping world of mountain biking. The events in Loudenvielle and Haute-Savoie promise to be thrilling showcases of athletic prowess where OlyBet’s presence will undoubtedly illuminate the races and enhance the spectator's experience. The collaboration stands as a testament to the growing integration of sports, betting, and entertainment, and it illustrates the potential for creating memorable moments for fans and participants alike.