#USA #New York #Skin Health #Sunscreen #Supergoop!

Supergoop! Launches Dedicated Storefront on Amazon

Supergoop!, a brand renowned for revolutionizing the perception of sunscreen, has officially unveiled its dedicated storefront within Amazon's Premium Beauty section. This launch aligns with Skin Cancer Awareness Month, marking a significant milestone in the brand's commitment to making sunscreen a daily necessity.

The motivation behind this expansion stems from Supergoop!'s broader mission: ensuring that effective sun protection becomes an integral part of everyday skincare routines. With alarming statistics indicating that 1 in 5 Americans may develop skin cancer by the age of 70, the brand is on a relentless quest to educate and innovate, bringing the message of daily SPF application to the forefront of skincare priorities.

This new presence in Amazon’s Premium Beauty not only enhances how consumers find and shop for sun protection products but also allows Supergoop! to take greater control of its brand experience on the platform. It paves the way for improved customer engagement through storytelling, personalized recommendations, and a streamlined shopping journey that caters to various skincare needs.

Katie Glowski, Supergoop!'s Senior Vice President and General Manager of North America Sales, expressed enthusiasm about the launch, stating, "From day one, our priority has been to integrate sunscreen into everyday life, not just as an item packed for beach trips. The new storefront enhances how consumers discover and access our SPF-focused skincare products. It symbolizes a more curated and accessible shopping experience."

The specialized storefront features a variety of Supergoop!’s best-selling products, highlighted by those that have received the Skin Cancer Foundation’s Seal of Recommendation. Among these are:

• - Unseen Sunscreen SPF 50: A multi-award-winning product loved for its weightless feel.
• - PLAY Everyday Lotion SPF 50: Celebrated for being both sweat and water-resistant for up to 80 minutes, it has won over ten beauty awards.
• - PLAY Antioxidant Mist SPF 50: A popular choice for families, also with an 80-minutes sweat- and water-resistant formulation.

Camille Nordby, Amazon's Premium Beauty Category Leader, expressed excitement about Supergoop!’s entry into the Amazon platform, noting, "We are thrilled to bring Supergoop! into our Premium Beauty portfolio, as they embody the transformative vision of making SPF crucial for daily skincare. Their focus on education and accessibility perfectly aligns with our goal to facilitate the discovery of premium beauty brands."

The Supergoop! storefront also offers an extensive assortment of product formats, ranging from skin tints to sticks, with the added benefit of fast, free shipping for Amazon Prime members. In conjunction with the launch, Supergoop! plans to engage customers through various cultural initiatives, including social media giveaways and partnerships like the upcoming event with the U.S. SailGP Team at the Rolex SailGP Championship on May 30, in collaboration with Amazon.

Creating a culture where SPF is embraced as a daily routine rather than a seasonal afterthought is crucial, and Supergoop! is leading the charge. By enhancing product accessibility and providing educational resources, they aim to change the narrative around sunscreen and skin health. For more information on Supergoop!’s offerings, consumers can visit their dedicated storefront at Amazon.

As consumers become more aware of the importance of sun protection in overall skin health, Supergoop! stands at the forefront, dedicated to transforming how sunscreen is perceived and utilized in everyday life.