Renotta Expansion: Katsura Real Estate Joins the National Rental Renovation Brand

Introduction

The real estate landscape in Japan is evolving, particularly in response to the growing vacancy rates. As the trend of urban migration continues and the population in some regions declines, the need for compelling rental properties is greater than ever. A significant player in this renovation space is Renotta, a national brand specializing in rental renovations, which has now expanded its services to Ibaraki Prefecture through its partnership with Katsura Real Estate.

Katsura Real Estate's Objectives

With a notable inventory of 24,000 rental units, Katsura Real Estate has strategically aligned with Renotta to enhance its property management services and renovation offerings. The collaboration aims to tackle multiple challenges in the rental market. Firstly, there’s a pressing need to attract tenants by improving the appeal of rental properties. This can be accomplished by strengthening interior renovation proposals and acquiring expertise in renovation design. Secondly, enhancing property management services is essential for Katsura Real Estate to maintain its competitive edge in the southern region of Ibaraki.

Katsura Real Estate's representative, Muneaki Watanabe, emphasized the importance of the partnership, stating, "Implementing Renotta will not only refine our design proposal capabilities but will also create distinctive properties that cater to the evolving needs of our clients. Our goal is to better serve property owners and increase the attractiveness of their offerings through high-quality renovations."

The State of Rental Properties in Japan

As Japan currently faces an unprecedented housing vacancy rate of 13.6%, the concerns surrounding aging rental properties and shifting tenant demands have become more pressing. Renotta was established in June 2012 to focus on enhancing the value of existing rental properties. The brand employs a wide range of renovation designs, effective marketing strategies, and investment analysis to significantly reduce vacancy periods and increase rental prices.

Renotta operates over 700 stores nationwide, continuously gathering and disseminating the latest information on rental management to property owners. Key statistics speak to its success: an average rent increase of 33.3%, a shortened average lease signing period of just 25 days after renovation, and a remarkable repeat business rate of 72.3% illustrate the effectiveness of their services. This framework not only aligns with the interests of landlords looking to improve their profits but also addresses the diverse lifestyle needs of tenants.