Travelers Favor Personalized Stays Over Low Rates According to TakeUp Survey

Personalization Takes Center Stage in Independent Hospitality



A recent survey dated July 10, 2025, conducted by TakeUp—a platform specializing in AI-led revenue management for independent hospitality properties—illuminates the changing expectations of travelers. A substantial 95% of surveyed individuals express a strong preference for personalized experiences in their travels, eclipsing considerations of price. By examining the desires and behaviors of 350 frequent guests at independent accommodations, the report titled "The Voice of the Boutique Travel Guest 2025" provides crucial insights for property owners seeking to adapt in a competitive market.

Setting the Scene



In a landscape where large hotel chains often dominate, independent properties offer distinct advantages—the charm and personalized service that bespoke hotels are known for. The survey suggests that today’s sophisticated travelers are not merely seeking the cheapest option; they yearn for unique experiences that resonate with their preferences and values. This inclination presents a ripe opportunity for independent hospitality properties to showcase their individuality and service excellence.

A Demanding Audience



The findings indicate that moderna travelers are clear on what matters to them:

1. Personalization Reigns: An overwhelming 95% saying offers tailored to their interests would entice them more to book.
2. Tech-Savvy Travelers: A remarkable 85% of respondents are either positively disposed towards or open to technology integration, like smart check-ins or AI-driven recommendations, that enhances their stay.
3. Dynamic Pricing Accepted: Nearly 87% accept fluctuating pricing structures, with a majority understanding that market demand often dictates cost changes.
4. Value Over Price: Almost half (45%) indicated they would pay additional costs for unique experiences, contrasting starkly to the mere 11% who prioritize the lowest fare available.
5. Transparency is Key: A significant 69% assert the importance of price transparency, seeking upfront clarity about all associated costs.

Travel Trends Emerging



As we move deeper into 2025, travel plans appear to be growing, with 59% intending to travel more compared to the previous year. Preferences for weekend getaways (78%) and domestic travel (65%) demonstrate a shift towards experiences that are accessible yet adventurous.

Booking Preferences Shift



Interestingly, online travel agencies remain a discovery point for 57% of travelers, yet a significant 66% prefer engaging in direct bookings with independent hotels, emphasizing the value of personal interaction and service.

The Technology Frontier



Today's guests are not averse to technological aid in their travel experiences. The survey showcases that 36% expect independent properties to leverage technological resources, while 49% are open to such innovations provided they benefit the guest experience. This creates a chance for property owners to differentiate themselves through the strategic use of smart technology.

Takeaway for Property Owners



Bobby Marhamat, CEO of TakeUp, notes, "The essential message for independent property owners is to strive for a balance. Today’s guests desire memorable, personalized journeys that are further enhanced by technology." Success hinges upon delivering genuine experiences alongside a transparent pricing model while embracing innovations that contribute to seamless interactions.

Addressing Booking Barriers



The study further highlights obstacles that hinder booking decisions. A lack of or poor guest reviews (39%), concerns about property cleanliness and quality (38%), and rigid cancellation policies (29%) are critical deterrents. This emphasizes the need for independent properties to invest in building robust online reputations and implement flexible cancellation terms to cultivate trust with potential guests.

Conclusion



In conclusion, the "Voice of the Boutique Travel Guest 2025" survey elucidates crucial trends that independent hospitality properties must consider to thrive in today's market landscape. By providing unique values and personalized experiences while being transparent about pricing, properties will likely capture the attention of discerning travelers in 2025 and beyond.

Topics Travel)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.