Swedencare's ProDen PlaqueOff® Crème Named Best Cat Dental Care Product of the Year

Swedencare’s Revolutionary Cat Dental Care Product

Swedencare has made headlines in the pet care industry with its ProDen PlaqueOff® Crème, which has just been recognized as the Cat Dental Product of the Year at the Pet Innovation Awards 2026. This prestigious accolade highlights the innovation and effectiveness of this unique dental cream designed specifically for cats.

Innovative Dental Care Solution

ProDen PlaqueOff® Crème is not just any dental cream; it introduces a delightful and practical way for cat owners to maintain their pets' oral hygiene. This functional dental cream combines taste with health benefits, making it an excellent complement to regular brushing or as an alternative for those times when brushing isn't possible. The cream features a highly palatable formula that encourages cats to enjoy their dental care routine.

The active ingredient, A.N ProDen®, is derived from 100% natural seaweed and works through the cat's saliva to effectively reduce plaque and tartar build-up while promoting fresher breath. This means that not only are cat owners able to care for their pets’ dental health, but they can do so with a product that cats actually enjoy.

High Acceptance Rate Among Cats

In trials, an impressive 90% of cats tested found the flavor to their liking, making it significantly easier for pet owners to incorporate dental care into their cats' daily routines. "Many cats are hesitant to accept traditional dental products, so we created a solution that's not only effective but also very appealing," stated Sara Ahlström, Global Marketing Director of Swedencare. This development reflects an understanding of the challenges cat owners face in ensuring their pets' dental health.

Launched in Select European Markets

The ProDen PlaqueOff® Crème was introduced earlier this year in select European markets including the UK, Germany, Sweden, Spain, and France. Swedencare’s focus on bringing high-quality animal health products to the marketplace is evident in the development of Crème, which embodies their commitment to innovation and quality.

By winning the Cat Dental Product of the Year, Swedencare not only cements its position as a leader in pet dental care but also sets a new standard for products in this category. The recognition from the Pet Innovation Awards further solidifies the product’s reputation among consumers and industry professionals alike.

A Commitment to Animal Health

Founded in Malmö, Sweden, Swedencare develops, produces, and markets premium-quality products for the ever-growing global pet health market, focusing on dogs, cats, and horses. Their comprehensive product range includes well-known brands such as NaturVet®, Innovet, Pet MD®, Rx Vitamins®, nutravet®, Rileys®, and ProDen PlaqueOff®, making it a trusted choice for pet owners around the world. Swedencare's products are available in approximately 70 countries via veterinarians, pet shops, and online platforms.

For more information about Swedencare and its products, visit their official website at https://swedencare.com/