#Japan #Tokyo #Global Marketing #DAC Group #Ryukakusan

Unveiling Ryukakusan's Global Marketing Strategies

Ryukakusan, a brand that has garnered a vast fan base worldwide, stands as a testament to effective marketing strategies tailored for diverse markets. The upcoming event, the "27th Marketing Week - Summer 2026," hosted by Global Daily of DAC Group in Tokyo, will showcase these marketing insights with a special lecture by Ryukakusan's President, Ryuta Fujii, alongside Global Daily's President, Yoshiharu Arai.

The Necessity of Going Global

In an era where Japan's domestic market matures and experiences population decline, the prospect of international expansion is now a crucial survival strategy for Japanese companies. However, the approach that once succeeded in Japan may not necessarily yield the same results overseas. The global market presents diverse cultures, values, and needs that require a fresh perspective and strategy.

To harness the strengths of Japanese products for global acceptance, companies must rethink their marketing mindset—moving away from merely selling products to focusing on providing accurate information and aiding those in need. This philosophical shift is fundamental for success in international markets.

Event Details

On June 24, 2026, from 10:00 AM to 10:50 AM at Tokyo Big Sight (MaS Hall), attendees can dive deep into the nuances of winning marketing strategies in global markets. The session will highlight Ryukakusan's phenomenal success story, particularly its explosive rise in China.

Together, Fujii and Arai will unravel the essence of what it takes for Japanese companies to thrive globally. They will share firsthand experiences and underline the significance of local insights and an adaptive approach to marketing. This informative dialogue promises to enlighten participants about the crucial elements of international marketing strategies, emphasizing the importance of delivering precise information and fostering genuine connections with customers around the world.

Speaker Profiles

Yoshiharu Arai
From 2009, Arai has spearheaded inbound marketing strategies across Japan's traditional industries and pharmaceutical sectors. He has provided strategic support to numerous companies, including Ryukakusan, in cultivating effective inbound marketing strategies geared towards increasing sales from inbound tourism.

Ryuta Fujii
Born on November 9, 1959, in Tokyo, Fujii graduated from Toho Gakuen School of Music in 1984 and joined Kobayashi Pharmaceutical. Following his tenure at Mitsubishi Chemical, he joined Ryukakusan in 1994, becoming CEO the following year. Under his leadership, Ryukakusan has launched groundbreaking products, transforming a deficit into a seven-fold sales increase. Alongside his corporate responsibilities, Fujii is also actively involved in community services, serving as chairman of various medical associations and engaging in concert performances as a flutist.

Registration Details

To learn more about the seminar and to register, please visit: Seminar Registration. We look forward to welcoming attendees to this insightful discussion.

About Global Daily

As a part of the DAC Group, Global Daily's mission revolves around inbound marketing, PR, and advertising representation. Founded in 2013, the company operates platforms such as "JAPANKURU" and "korekoko," providing multifaceted solutions that blend local media insights.

Company Location: 4-8-1 Taito, Tokyo, Japan, TIXTOWER UENO 13th Floor
CEO: Yoshiharu Arai
Website: Global Daily

DAC Holdings

DAC Group, headquartered in Taito, Tokyo, is a prominent advertising company with a national presence across 14 cities in Japan. The group not only excels in advertising but also actively engages in regional revitalization projects, exemplified by the establishment of the NIKI Hills Winery in 2015, aimed at promoting local economies.

Number of Employees: 975 (by 2025)
Website: DAC Group