Celebrating Franchise Excellence: Jennifer Ashcraft
Jennifer Ashcraft, owner of Capriotti's Sandwich Shop in Alabama, has been awarded the prestigious title of Franchisee of the Year by the International Franchise Association (IFA) at the 2026 Advocacy Summit held in Washington, D.C. This recognition comes as a result of her exceptional commitment to entrepreneurship, community service, and workforce development within the franchise sector.
During the summit, Ashcraft was commended for her outstanding contributions to the Capriotti's brand and the wider community. She shared, "I am incredibly honored to receive the IFA Franchisee of the Year Award. For me, Capriotti's is a family business that I get to share with my loved ones and the communities that we serve. We are proud to help grow the iconic brand and feature the extraordinary, handcrafted subs that have made them beloved across the country for the past 50 years."
The Franchisee of the Year award is given to outstanding franchise owners recognized by IFA member brands across various industries. According to Matt Haller, President and CEO of the IFA, these franchisees exemplify the spirit of franchising through their commitment to bettering their communities and building successful businesses. He stated, "They create jobs and build careers, give back to their communities, and support fellow franchisees, all while embodying the entrepreneurial spirit at the heart of franchising."
Ashcraft's recognition stands out against the backdrop of the franchising landscape in the United States, where approximately 832,000 franchise establishments exist, creating close to 8.8 million jobs and generating over $907 billion in economic output. The IFA estimates that franchising provides better wages and benefits compared to non-franchised businesses, empowering minorities, women, veterans, and underrepresented communities with increased entrepreneurial opportunities.
As an award-winning fast-casual restaurant known for its exceptional sandwiches, Capriotti's Sandwich Shop has become a staple in the fast-food industry since its inception in 1976. Their menu, celebrated for its unique offerings, includes customer favorites like The Bobbie®, often hailed as the "Greatest Sandwich in America."
With more than 150 locations nationwide, Capriotti's remains dedicated to its roots by using only the finest ingredients. They slow-roast whole Butterball® turkeys daily, ensuring freshness and flavor that has garnered countless accolades, including recognition on Fast Food Club's "Most Sensational Sandwiches" list.
Throughout the IFA Advocacy Summit, honorees like Ashcraft were celebrated during a special luncheon that highlighted their dedication and commitment to fostering strong community relations. The gathering highlighted the welfare of franchise owners and their invaluable contributions in spearheading initiatives that positively impact their respective neighborhoods.
In conclusion, Jennifer Ashcraft's accolade serves not only as a testament to her individual efforts but also to the collective success of capable franchisees within the IFA network. Through her commitment to excellence, she is paving a path for future entrepreneurs to follow in her footsteps, further enriching the American franchise landscape. The recognition will undoubtedly inspire others in the industry to strive for such excellence in their respective ventures.
For more information about Capriotti's Sandwich Shop and its offerings, visit
capriottis.com and connect with them on social media platforms like Facebook, TikTok, and Instagram.