#Japan #Narita #Narita Airport #Primaniacs #Character Fragrance

A Unique Experience at Narita Airport: Primaniacs Opens its Doors

The renowned character fragrance brand, Primaniacs, developed by Masameya Co., Ltd., is set to launch its new store at Narita International Airport on December 1, 2025. This opening represents an exciting opportunity for international travelers to engage with Japan's rich anime and entertainment culture through the unique medium of fragrance.

A Journey Through Scents

Primaniacs is not just any store; it’s a destination where visitors can have an immersive experience, making it feel as though their favorite characters are right beside them. Just a spritz of a Primaniacs fragrance and closing your eyes can evoke the presence of beloved characters from a vast array of anime and gaming experiences.

Last year, the flagship store in Ginza welcomed guests from over 70 countries, showcasing the brand's universal appeal. With the opening of the Narita store, Primaniacs aims to capture the increasing influx of inbound tourists by creating a new base for people to explore character-related fragrances as a souvenir of their visit to Japan.

Featured Fragrance Lineup

The Narita Airport location will showcase exclusive fragrances which include:
1. Identity V
2. Neon Genesis Evangelion
3. Demon Slayer
4. The Apothecary Diaries
5. Attack on Titan: The Final Season
6. Freiren: Beyond Journeys' End
7. Death Note
8. Tian Guan Ci Fu (Mo Dao Zu Shi)
9. Hatsune Miku series
10. Bleach: Thousand-Year Blood War Arc
11. Blue Lock
12. Persona 3 Reload
13. Persona 4 Golden
14. Persona 5 Royal
15. My Hero Academia

Please note that the fragrance lineup is subject to change.

Exciting Opening Campaigns

To celebrate the grand opening, Primaniacs has planned exciting promotional campaigns:
1. Free Scented Souvenir - The first visitors who take a photo and post on social media at the store will receive a scented bookmark as a gift, allowing them to take home a piece of the Primaniacs experience.
2. Discount Coupons - Customers making purchases at the Ginza flagship store will receive exclusive discount coupons usable at the Narita Airport location, further enhancing their shopping experience.

Store Information

• - Store Name: Primaniacs Narita Airport Store
• - Location: Narita International Airport, Terminal 2, 4th floor, inside Airport Mall
• - Business Hours: 08:00 AM – 08:00 PM
• - Website: Primaniacs Official News

About Primaniacs

Primaniacs is dedicated to creating captivating fragrance experiences that connect fans with their favorite characters. The brand’s unique offerings resonate with consumers looking for authentic memorabilia from their beloved franchises.

• - Brand Site: Primaniacs
• - Social Media:

- X (Formerly Twitter)
- Instagram

Company Overview

• - Company Name: Masameya Co., Ltd.
• - Headquarters: 5th Floor, Sarugaku-cho SS Building, 1-5-15 Sarugaku-cho, Chiyoda-ku, Tokyo
• - CEO: Ayako Kato
• - Established: April 2010
• - Business Focus: Planning, development, and sales of character fragrances
• - Company Site: Masameya

With its commitment to delivering an unmatched sensory journey, Primaniacs at Narita International Airport is poised to captivate the hearts of both domestic and international visitors alike.