The Largest Beauty Festival: Creator Festival Hugkumi Set for May 2026

The Creator Festival Hugkumi: A Unique Beauty Experience

In May 2026, the highly anticipated 3rd Creator Festival Hugkumi will take place at WITH HARAJUKU HALL in Tokyo's Shibuya district, organized by Cocoluce, a rising firm based in Fukuoka. This event promises to connect companies, creators, and attendees through hands-on beauty experiences.

Spanning two days on the 29th and 30th, this festival aims to be the largest event of its kind, featuring a plethora of activities where beauty lovers can "see, try, and experience" the latest trends.

Creator Festival Visual

The festival will showcase popular brands across various categories, including skincare, femcare, and inner beauty, with 33 exhibiting brands anticipated.

Key Highlights of the Creator Festival Hugkumi

This year's festival targets approximately 500 influencers and 2,000 general attendees, promising a vibrant atmosphere filled with beauty insights and community engagement. Attendees can look forward to multiple attractions:

- Interactive booths that allow direct product trials and experiences.
- Special talks by renowned models and influencers sharing industry knowledge and beauty tips.
- Exclusive product sales and sampling opportunities for attendees to discover and indulge in new beauty finds.

What is the Creator Festival Hugkumi?

The Creator Festival Hugkumi is an experiential event centered around the theme of "nurturing," focused on fostering connections among corporations, creators, and users. The rise of social media and video platforms has drastically changed how brands communicate their value, especially within the beauty sector. It emphasizes the importance of personal product experiences, where creators and visitors can mutually promote the allure of the brands showcased.

The event prioritizes authentic interactions over mere product displays, allowing attendees to engage in meaningful dialogues and co-creating experiences with brands and influencers, facilitating innovative connections.

Exhibiting Categories Include:

- Skincare
- Femcare
- Haircare
- Bodycare
- Nailcare
- Inner Beauty
- Fragrance

Participating Brands

A variety of influential brands will be part of this grand festival:

- Alpha Medical Co., Ltd.
- NEO FRONTIER Co., Ltd.
- Living Proof Inc.
- FOREVER Co., Ltd.
- Anytee LLC, among others.

Special Talk Shows Featuring Influencers

On May 30th, a series of special talk shows will occur featuring popular models, influencers, and corporate guests. The schedule includes:

- 11:30–12:00 AM: Amichi
- 12:30–1:00 PM: Mayasuki
- 1:30–2:00 PM: AHIA
- 2:30–3:00 PM: Ena Nakano
- 3:30–4:00 PM: ALLisGOOD
- 4:30–5:00 PM: Nana Oowada
- 5:30–6:00 PM: Kojimiku

Past Events Achievement

- 1st Edition (September 2024): 19 brands, 276 influencers, 11 million followers.
- 2nd Edition (February 2025): 36 brands, 392 influencers, 18 million followers, 995 general attendees.

Looking Ahead: Future Plans

The Creator Festival Hugkumi aims to host two events annually, potentially expanding beyond Tokyo into local areas. The festival's theme of nurturing will also contribute to regional revitalization efforts, highlighting local products through catering and publicizing regional specialties, and promoting community engagement with local students to build future leaders.

The next event is set to be held in Kyushu, facilitating an exchange of regional beauty and culture.

Event Details

Event Dates: May 29-30, 2026
Location: WITH HARAJUKU HALL, 1-14-30 Jingumae, Shibuya, Tokyo
Entrance Fee: 1,000 JPY (tax included)
Media Registration: Press reception will take place on site, with opportunities for product sampling and influencer interviews. Media representatives wishing to attend can reach out via the contact form.

Organizing Company

Cocoluce LLC aims to provide a nurturing light, symbolizing both comfort and individual brilliance. Through beauty, lifestyle marketing, and event management, Cocoluce facilitates various avenues to connect people and companies, creating valuable experiences and fostering growth in the beauty industry.

For more information, visit: