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Cool Japan DX Summit 2025 Announces Third Round of Speakers

The Cool Japan DX Summit Executive Committee, led by Vpon and headquartered in Shibuya, Tokyo, is thrilled to announce the third wave of speakers for the upcoming Cool Japan DX Summit 2025, scheduled for November 21, 2025. With the aim of leveraging digital technology to enhance and promote Japan’s cultural assets, this event will gather experts from various industries to share their experiences and insights.

Purpose of the Cool Japan DX Summit 2025

The Cool Japan DX Summit is recognized as one of the largest events in Japan focusing on the intersection of cultural and digital innovation, with over 4,500 participants expected. The summit will explore ways to amplify Japan's rich history, culture, intellectual properties, fashion, beauty, and tourism resources through digital means. It serves as a platform for global business leaders and innovators to converge, embracing collaborative efforts that transcend industry boundaries.

As companies aim to expand into global markets and navigate the intricacies of digital transformation, the conference will provide them with valuable tools and knowledge.

Event Details

• - Date: November 21, 2025 (Friday)
• - Format: In-person event (with subsequent online streaming planned)
• - Venue: TODA HALL & CONFERENCE TOKYO, Kyobashi, Chuo Ward, Tokyo
• - Organizer: Cool Japan DX Summit Executive Committee
• - Secretariat: Vpon

Register by October 31 to take advantage of early bird pricing!

Featured Speakers

Sakiko Yamada

• - Positions: President of the Japan Gastronomy Society, CEO of Food Loss Bank Co., Ltd., Representative of the International Gastronomy Society, and Asia Director of SDN.
• - Highlights: Awarded by the King of Spain and recipient of multiple honors including the LVMH Women of Influence Award, Yamada serves as a pivotal figure in culinary arts, with several works recognized at prestigious film festivals, including the acclaimed production, “Goddess Descend”.

Kenichi Watanabe

• - Positions: Value Designer, Director of the Cabinet Office's Cool Japan Public-Private Partnership Platform, CEO of XPJP, and Narrativist.
• - Background: A graduate of Tochigi High School and Gakushuin University, Watanabe has furthered his studies at institutions such as the University of California, San Diego, and the University of Washington Business School (BUSIP). After serving at KDDI, Asahi Shimbun, and the Cabinet Office's regional revitalization headquarters, he has embarked on a mission to solve social challenges through value design.

About Vpon

Vpon is a leading cross-border digital transformation company in Asia, leveraging its proprietary AI technology and data solutions to assist businesses in achieving growth across borders. The Tokyo branch operates under the mission, “Revitalize the World with Japan’s Charm!”, offering digital marketing solutions to promote inbound tourism and support overseas expansion initiatives, collaborating with over 200 municipalities and private enterprises.

Company Overview

• - Name: Vpon JAPAN Inc.
• - Headquarters: 3-15-7 Sendagaya, Shibuya, Tokyo, AMBRE 6F
• - President & CEO: Yoshitaka Shinohara
• - Services: Big data analytics using proprietary AI technology, mobile advertising platform services, inbound and outbound marketing support, DMP development, and management of the Cool Japan DX Summit and CJPF secretariat.
• - Established: June 2014
• - Website: Vpon

Come join us for an insightful and engaging discussion on the future of Japan’s cultural promotion through digital transformation!