#Japan #Osaka #Osaka Metro #LIVE BOARD #Programmatic DOOH

Upcoming Webinar on Programmatic DOOH

In a collaborative effort between LIVE BOARD, Osaka Metro Adela, and ExchangeWire JAPAN, a pivotal webinar titled "Transforming Programmatic DOOH: A Focus on Healthy Transactions" will take place on April 16, 2026, at 5 PM JST. This session promises to delve into the vital aspects of digital out-of-home (DOOH) advertising as it continues its digital shift, creating various advertising avenues for brands.

Webinar Details

Title:

Transforming Programmatic DOOH: A Focus on Healthy Transactions and Trustworthy Platforms

Overview:

With the ongoing digital transformation in the out-of-home (OOH) sector, advertisers are increasingly able to deliver effective advertisements through diverse presentations. However, media owners still face the challenge of expanding sales channels and advertisement revenue. In light of this, Osaka Metro Adela and LIVE BOARD are committed to establishing a mutually beneficial programmatic DOOH transaction ecosystem. This webinar will elucidate the significant insights shared in an interview published on ExchangeWire JAPAN in February 2026, focusing on the operational strategies that combine pure advertising, SSP commerce, and ad server commerce.

The discussion will spotlight LIVE BOARD's commitment to fostering a 'healthier' environment in programmatic transactions, a term that underscores trust and reliability in advertising platforms. By highlighting the necessary conditions to be considered a trustworthy platform in the eyes of various advertisers, the webinar aims to forecast the future of the DOOH market, ensuring its prosperous evolution.

Featured Speakers:

• - Yoshinao Miyamoto, Deputy General Manager of Digital Solutions at Osaka Metro Adela
• - Natsuko Fukunaga, Media Department Leader at LIVE BOARD
• - Ahmad Albadawi, Client Services Department Leader at LIVE BOARD
• - Umi Kashiwagi, Deputy Editor-in-Chief at ExchangeWire JAPAN (Moderator)

Participation:

Interested participants can sign up through the following link: Join the Webinar

Event Logistics:

• - Date: April 16, 2026
• - Time: 5:00 PM - 6:00 PM JST
• - Registration Deadline: April 15, 2026, by 10:00 AM JST
• - Method: Online via Zoom
• - Cost: Free

Who Should Attend:

This webinar is tailored for those looking to equip themselves with the latest updates on programmatic DOOH, gain insights on maximizing revenue through pDOOH strategies, learn about the benefits of ad servers and SSPs, and explore innovative marketing approaches that transcend the boundaries between digital advertising and OOH.

About ExchangeWire JAPAN

Founded in London, ExchangeWire is a specialized news site focusing on ad technology and digital marketing with a global presence, including offices in Singapore and Brazil. ExchangeWire JAPAN, established in August 2012, provides tailored content to Japanese audiences, featuring insights on domestic trends, interviews with business leaders, and expert columns.

About Osaka Metro Adela

As part of the Osaka Metro Group, ADERA enhances the advertising landscape by integrating diverse media and technology, driven by continuous challenges and innovations since its inception on April 1, 2021. Its mission is to create unique experiences defined by new information and discoveries for its audiences.

About LIVE BOARD

Founded on February 1, 2019, LIVE BOARD operates a comprehensive digital OOH advertising platform that employs data-driven approaches to optimize targeting and effectiveness. By merging extensive datasets with various digital OOH mediums, the company advances the targeting capabilities in the domain of out-of-home advertising, providing the means to connect with audiences effectively.

For more information about LIVE BOARD, please visit LIVE BOARD or Osaka Metro Adela.