Army & Air Force Exchange Service Honors Veterans with Traditional Coin Giveaway

Honoring Our Heroes: The Veterans Day Coin Giveaway

As Veterans Day approaches, a special initiative by the Army & Air Force Exchange Service (AAFES) is set to recognize the dedication and sacrifices made by military personnel. This year marks the seventh iteration of a meaningful tradition where free commemorative challenge coins will be distributed to veterans on November 11. This initiative reflects a broader collaboration among military resale services, including the Navy Exchange Service Command, Marine Corps Exchange, and Coast Guard Exchange, in a united effort to show appreciation for those who have served the nation.

Exchange Director/CEO Tom Shull, himself a Vietnam War veteran, underscores the significance of this gesture. He states, "Presenting this coin is more than a tradition—it is a symbol of gratitude, respect, and recognition." The coins are designed to feature a bold eagle and shield on one side, and the six emblems of the Armed Forces on the other—serving as a physical token of appreciation for selfless service.

These challenge coins will be available at PX/BX locations worldwide, while supplies last. Veterans are encouraged to visit ShopMyExchange.com/SaluteToService or check their local PX/BX social media for further information on distribution.

This coin giveaway is part of a larger event known as "Salute to Service," a month-long recognition celebrating the bravery and commitment of those in military uniforms. The event will also feature additional giveaways, including:

- November 15: Vet for Life decals
- November 22: Vet for Life patches
- November 29: Collectible penny POGs, reminiscent of the cardboard currency from Southwest Asia used in the early 2000s.

In addition to these tribute events, there are noteworthy benefits for disabled veterans and all honorably discharged veterans. Disabled veterans can utilize their Exchange benefit both in physical stores and online. Meanwhile, all honorably discharged veterans have the privilege to shop tax-free for life at ShopMyExchange.com.

For veterans seeking to understand their earned lifetime benefits, further information can be found at aafes.media/paveterans.

The Army & Air Force Exchange Service has a rich history dating back to 1895, serving the needs of soldiers, airmen, guardians, and their families by facilitating access to valued goods and services at exclusive military pricing. As the 51st-largest retailer in the United States, it proudly returns 100% of its earnings to enhance military communities. Over the past decade, exchanges have generated $15 billion to support the military community, reinforcing critical Quality-of-Life programs.

The Exchange operates as a non-appropriated fund entity under the Department of Defense and adheres to the guidance of a Board of Directors. Furthermore, as a commemorative partner for the 50th Anniversary of the Vietnam War, the Exchange organizes events that celebrate the valor and contributions of Vietnam veterans and their families.

To delve deeper into the mission and history of the Exchange or to explore recent press releases, visiting shopmyexchange.com or following their social media on X at @shopmyexchange provides ample resources for all interested parties.

In summary, the Veterans Day coin giveaway is not just a celebration of the past but also a reminder of the ongoing commitment to honor and remember those who have served their country with bravery and dedication.