#Japan #Tokyo #TikTok Shop #Live Commerce #Copa Corporation

Copa Corporation and Live Commerce Engage in Strategic Partnership

In a forward-thinking move that highlights the increasing influence of social media platforms on consumer behavior, Copa Corporation has entered into a strategic partnership with Live Commerce Inc. This collaboration aims to leverage TikTok Shop's dynamic environment by merging respective expertise in live commerce.

Copa Corporation, headquartered in Shibuya, Tokyo, stands out as Japan's only publicly listed company in the live demonstrations sector, boasting extensive experience across diverse sales channels, including brick-and-mortar stores, TV shopping, e-commerce, and crowdfunding. With an unwavering commitment to effectively communicate the魅力 of products, Copa has developed robust know-how in live sales. This makes it uniquely positioned to thrive within TikTok Shop's framework, which blends entertainment and shopping experiences.

On the other hand, Live Commerce, a subsidiary of the prominent PR firm Vector, focuses exclusively on TikTok commerce and aims to enhance engagement through targeted live shopping initiatives. With sessions designed to captivate users, the partnership is set to elevate shopping experiences within the TikTok platform.

Details of the Partnership

The agreement spells out a comprehensive structure for support that ranges from the establishment and operation of TikTok Shop to video production, live streaming, promotion, performance measurement, and sales management. The synergy arising from Copa's exceptional live selling techniques and Live Commerce’s adept operations will drive mutual growth.

Collaboration will extend to areas such as product co-development and demonstration design, particularly focusing on lifestyle goods that align closely with live demonstration. Notably, demonstrations led by Copa's seasoned sales personnel will serve to emphasize product utility, enhancing the overall value of live sales.

Dedicated Account

• - Account Name: Gachiken Channel

Check it out here!

Meet the Expert Demonstrators

The Gachiken Channel will feature knowledgeable live demonstrators who will showcase products in a manner tailored to the interests of TikTok viewers. This adaptive approach will be essential in conveying product values effectively.

• - Kameyama Rashomon (Project Leader): With significant past achievements, such as driving a remarkable one-day sales of ¥150 million on TV shopping and achieving ¥600,000 through in-store demonstrations, Kameyama is a trilingual expert fluent in Japanese, English, and Chinese, known for his extensive experience in international sales.

• - Jack Hita: Transitioning from acting to live selling in 2011, Jack has successfully secured adoption for around 100 products, proving his mettle in sales.

• - Breaker Adachi: Bringing unmatched energy and charisma, Breaker specializes in consumer goods, engaging audiences with a relatable and friendly selling style.

• - Hannya Next Door: With experience in e-commerce and remarkable achievements, including a peak live sales day of ¥20 million, Hannya's compassionate sales approach is perfectly suited for building rapport with customers without hard selling.

Future Directions

As part of this collaboration, both companies are dedicated to expanding their live commerce endeavors and innovating the shopping experience on TikTok Shop. By intertwining their strengths, they aim to create a new and exciting dimension of consumer engagement that appeals to an ever-expanding audience.

Corporate Overviews

• - Copa Corporation

- Location: 2-23-7 Ebisu Minami, Shibuya-ku, Tokyo 150-0022, Japan
- Established: October 1998
- CEO: Taisuke Yoshimura
- Business: Product planning, wholesale, and selling through live demonstrations
- Website

• - Live Commerce Inc.

- Location: 17F Akasaka Garden City, 4-15-1 Akasaka, Minato-ku, Tokyo 107-0052, Japan
- Established: April 2025
- CEO: Yuuki Mori
- Business: TikTok Shop operations, live commerce, casting, and cross-border e-commerce
- Website

Through this strategic alliance, both Copa Corporation and Live Commerce are poised to navigate the rapidly evolving landscape of digital commerce and redefine how products are marketed and sold in the digital age.