#Japan #Tokyo #Anime #Merchandise #Uma Musume

New Merchandise for Uma Musume

In an exciting announcement, Animate Co., Ltd. will unveil a brand-new collection of merchandise inspired by local motifs from all 47 prefectures, set for release on September 26, 2026. This highly anticipated launch includes a variety of products such as the Character Badge Collection and Acrylic Figure Collection, as well as several practical items like eco bags and sports towels. Fans can look forward to celebrating their local pride alongside their favorite characters from the game.

Launch Details

The merchandise will be available nationwide at Animate stores and through the Animate online shop. As part of the launch, a special fair titled "Uma Musume Pretty Derby: Local Derby Full of Regional Specialties" will be held from September 26 to October 25, 2026. During this time, customers who purchase or pre-order any Uma Musume products will receive a complimentary postcard (available in five designs).

Product Highlights:

1. Character Badge Collection (Groups A to E)
- Release Date: September 26, 2026
- Price: 440 JPY per pack (tax included)
- Each group contains different quantities of badges:
- Groups A to C: 10 designs
- Group D: 9 designs
- Group E: 8 designs

2. Acrylic Figure Collection (Groups A to E)
- Release Date: September 26, 2026
- Price: 770 JPY per pack (tax included)
- Each group features a varying number of figures:
- Groups A to C: 10 designs
- Group D: 9 designs
- Group E: 8 designs

3. Eco Bags
- Release Date: September 26, 2026
- Price: 1,920 JPY each (tax included)
- Available in 5 designs.

4. T-Shirts
- Release Date: September 26, 2026
- Price: 3,850 JPY each (tax included)
- Available in 5 designs.

5. Sports Towels
- Release Date: September 26, 2026
- Price: 2,750 JPY each (tax included)
- Available in 5 designs.

Alongside this exciting merchandise, special displays showcasing Uma Musume characters will be set up in Animate stores across the country, celebrating the essence of each prefecture.

Fair Highlights

The fair will also feature decorations made by local characters from Uma Musume. As you explore the newly launched merchandise, be sure to check out these themed displays!

Customers will receive a postcard (one of five designs) for every purchase or pre-order that totals 1,100 JPY (tax included) during the fair period. Note that the postcard selection will be predetermined.

Overview of Uma Musume

For those unfamiliar with Uma Musume Pretty Derby, the series features characters inspired by real-life legendary racehorses that have left a mark in racing history. As the franchise heads into its fifth anniversary on February 24, 2026, excitement is growing. Fans are also gearing up for the 7th EVENT WORLD TOUR "THE STAGE" in Los Angeles, set for October 22-23, 2026. The franchise continues to thrive as one of the dynamic cross-media content in anime and gaming.

In conclusion, whether you are a long-time fan or new to the world of Uma Musume, this launch will surely bring joy. Don't miss out on the opportunity to grab your favorite collectibles while celebrating your local heritage!

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