Elevate Your Sports Experience with Snacks: A Unique Campaign Launched by Okashi to Watashi

Snack and Cheer: A Unique Sports Event

In a groundbreaking initiative, Okashi to Watashi, the comprehensive snack information media run by Yamaboshiya Corporation, is set to elevate your sports watching experience. From June 11 to June 30, 2026, this campaign, named "Snacks for Sports Support", aims to unite sports enthusiasts using delicious snacks and treats.

What's the Campaign About?

The campaign's main goal is to invigorate sports spectators and active participants alike by providing a range of snacks and appetizers. It facilitates an enjoyable atmosphere while cheering for your favorite teams or engaging in sports activities. This initiative will be executed both digitally and physically, allowing participants to experience the campaign through various touchpoints.

Exciting Real-World Events

Real-life events will be held at Aeon Mall Makuhari New City and Aeon Ichikawa Myoden Store, featuring a multitude of engaging activities. Participants can partake in tastings if they respond to surveys and can win prizes through lucky draw events by simply presenting their purchase receipts of featured products. The activities are designed to ensure both adults and children can find enjoyment throughout this campaign.

Participating Products and Companies

This campaign proudly features a number of snacks from renowned partners, including:

- Iwatsuka Seika Co., Ltd.
- Ezaki Glico Co., Ltd.
- Ginbis Co., Ltd.
- Goshok Co., Ltd.
- Nippon Ham Marketing Co., Ltd.
- Bonti Co., Ltd.
- Montoir Co., Ltd.

These brands contribute to the excitement as they join hands with Okashi to Watashi to create a festival of flavors during the campaign.

Campaign and Contest Details

Through this campaign, a total of 30 lucky winners will have a chance to receive a luxurious snack set containing 17 popular products from participating brands. This giveaway aims to engage consumers actively and reward them for their participation.

How to Join the Events?

Participants of the Makuhari New City Mall event can look forward to activities such as:

- A FREE tasting session with a variety of snacks each day.
- A lucky draw event for those who present receipts for purchases over 200 yen (tax included) from the participating snack brands, available until supplies last.

Makuhari Event Details

- Date: June 11-12, 2026
- Location: Aeon Mall Makuhari New City, GRAND MALL 2F
- Hours: 11:00 AM – 5:00 PM (Tasting begins at 1:00 PM)
- URL: Makuhari Event Page

At the Ichikawa Myoden Store:

- A lucky draw event based on survey responses where participants can win products from partner brands.
- Date: June 26, 2026
- Location: Aeon Ichikawa Myoden Store, 1F
- Hours: 11:00 AM – 5:00 PM (ends when quantities are reached)
- URL: Ichikawa Event Page

Who is Okashi to Watashi?

Established in May 2019 by Yamaboshiya, Okashi to Watashi is designed to connect consumers, manufacturers, and retailers, making it a pivotal platform in the candy industry. Celebrating its sixth anniversary in 2026, it boasts an extensive database comprising over 110,000 snack items, along with industry news, insider reports, and promotional campaigns that are sure to excite both businesses and snack aficionados.

Digital Presence and Reach

With monthly page views reaching approximately 210,000 as of March 2026, the media aims to stay connected with its audience through social media platforms:

- Instagram: 69,000 followers
- Twitter (X): 91,000 followers

To explore more about this campaign or to stay updated, visit the campaign's official website and follow their social media accounts.

Join us in celebrating and supporting sports in an exciting way with snack-filled events that promise fun for the whole family!