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Bestop® Launches the eTop™ at 2025 SEMA Show

Bestop®, a leader in premium soft tops and accessories for Jeep® and Bronco® vehicles, showcased cutting-edge innovations at the 2025 SEMA Show held in Las Vegas from November 4 to 7. The highlight of their presentation was the new eTop™, a powered convertible soft top that promises to redefine open-air driving experiences.

A New Era of Open-Air Freedom

Unveiled by Bestop, the eTop™ is set to enhance the driving experience for 2-Door Bronco owners, marking a significant step in the evolution of powered soft tops. The company expanded its eTop™ line with this new entry, following the success of prior models designed for Jeep Wrangler and 4-Door Bronco.

Ken Friedman, Bestop’s CEO, emphasized the company's commitment to empowering drivers through innovation and craftsmanship. He noted that the 2-Door Bronco eTop™ allows enthusiasts to effortlessly transition from an enclosed to an open-air vehicle in seconds. Built for both adventure and daily use, this new soft top incorporates precision laser-cut steel framing and Bosch-powered motors, ensuring a durable and convenient experience regardless of the season.

Performance and Craftsmanship

The eTop™ isn’t just about style; it’s engineered for performance as well. Its features include nine-layer fabric with triple-layer insulation, which contributes to both comfort and durability. The MSRP for the eTop™ for the 2-Door Bronco, compatible with model years 2021 to the present, starts at $4,995 before any installation costs. Customers can begin pre-ordering via Bestop's website, with certified installation available through authorized installers.

Color Your Adventure

In addition to launching the eTop™, Bestop introduced an exciting new Color Collection featuring four vibrant fabric options: Merlot, Champagne, Admiral, and Smoke. Each color is thoughtfully designed to accentuate personal expression and adventurous spirit. For example, Merlot presents a deep, luxurious red reminiscent of warm sunsets, while Champagne offers a refined tan that embodies elegance and adventure. Admiral’s navy inspires thoughts of wide-open skies, and Smoke presents a versatile modern gray. Starting at $5,395 for the Color Collection, these options promise to add a unique flair to any truck.

Campaign: "Soft Tops Go Hard"

Bestop launched the campaign “Soft Tops Go Hard,” celebrating both the legacy and future of soft tops in the off-road community. The campaign focuses on real-life adventures, spotlighting both seasoned explorers and everyday drivers who embody the adventurous spirit. Elements from this campaign were showcased for the first time at the SEMA booth, emphasizing the rugged and spirited lifestyle of the Jeep and Bronco community.

Experience Bestop at SEMA

Attendees of the 2025 SEMA Show were able to see the eTop™ in action, explore the new Color Collection, and delve into other innovative products presented by Bestop at their booth in West Hall (#52033). With over 70 years of service to the off-road community, Bestop continues to establish itself as a trusted leader in the industry.

For those eager for adventure and daring enough to redefine the way they drive, the new eTop™ represents both freedom and customization like never before.

About Bestop®

Bestop is recognized as the premier manufacturer of soft tops and accessories for Jeep and Bronco models, proudly serving the off-road community for more than seven decades. The company is committed to providing drivers with the products they need to fully embrace their adventurous lifestyles.