Understanding the Trustworthiness of Beauty Clinics
Choosing a beauty clinic can often feel overwhelming due to the myriad of options available. To gain insight into this complex decision-making process, ETANA, a consulting company specializing in beauty clinics, conducted a survey examining the factors that influence individuals when selecting a clinic.
The Survey Overview
The study surveyed 1,003 individuals who had experienced cosmetic medical procedures. The survey ran from April 30 to May 1, 2025, utilizing an online questionnaire through the PRIZMA platform. Participants were asked various questions regarding their experiences with beauty medical treatments and the selection process for clinics.
Popular Procedures Among Respondents
Upon inquiring about the most common procedures they have undergone, the survey results determined that
42.3% of respondents had received
laser hair removal. Other popular treatments included
laser therapy at
27.1% and
peels at
25.6%. The widespread choice of these procedures can be attributed to their affordability and low-risk nature, making them increasingly accessible for achieving healthier skin.
Sources of Information on Beauty Medical Procedures
Participants were also asked where they gathered their information about beauty medical procedures. An overwhelming
52.5% cited the
official websites of beauty clinics as their primary source. Following this,
34.4% referenced
Instagram, and
32.6% used
review sites and apps. This trend indicates a strong preference for direct and reliable information regarding treatments and costs, highlighting the importance of credible online presence for clinics. Instagram's popularity suggests that visual experiences and alterations after treatment play a crucial role in influencing choices. Meanwhile, review sites serve as a tool for cautious evaluation based on others' experiences.
The Main Concerns Before Undergoing Treatment
When discussing pre-treatment anxieties,
72.5% of participants expressed worry about
cost, followed by
68.2% questioning
treatment efficacy and
37.8% concerned about the risks of
side effects or complications. These statistics reflect a significant emphasis on cost-effectiveness, with many respondents keen to ensure they make the right investment.
Key Factors in Selecting a Beauty Clinic
Focus then shifted to the criteria favored when choosing a clinic. Here,
62.8% highlighted
cost as the top priority, followed by
48.8% emphasizing
treatment options and
46.1% on
safety. This data reveals a trend where many individuals are driven by a desire to avoid financial loss during their decision-making process.
However, nuancing the selection process are concerns about the typical
complications faced by clients. The survey found that
39.3% felt they lacked clarity regarding
cost averages, while
31.3% were uncertain about the appropriate treatments, and
26.7% encountered complicated pricing structures. This indicates that the lack of foundational information complicates the decision-making process significantly.
How Many Clinics do Clients Consider?
The survey sought to find out the number of clinics participants typically compare. Most respondents,
56.7%, indicated they compared
2-3 clinics, while
26.6% checked
only one and
13.6% consulted
4-5 clinics. This suggests a predominant inclination towards efficient decision-making with a focus on a select few options.
Reasons for Excluding Certain Clinics
For individuals who had compared multiple clinics, the reasoning behind not choosing certain clinics revealed
44.8% cited
unclear pricing as their primary concern, while
31.0% were dissuaded due to
negative reviews or ratings, and
23.8% were discouraged by
poor accessibility. Again, the central theme was
trust and clarity, indicating that costs and previous feedback heavily influence selections.
Assessing Trustworthy Clinics
When asked how individuals determine whether a clinic is trustworthy,
46.2% emphasized the importance of
reviews, followed by
40.9% regarding
consultation quality,
39.0% for the clarity of treatment explanations, and
38.9% on
cost transparency. This illustrates that a clinic's credibility is often assessed through external ratings and the quality of personal interactions throughout the consultation.
Experienced Dissatisfaction in Clinic Choices
Surprisingly, almost half of the survey participants, when reflecting on their experiences, felt they had made mistakes in their clinic selections.
7.3% reported strong dissatisfaction, while
42.0% expressed mild discontent. Noteworthy reasons included discrepancies between announced and actual costs, ineffective treatments, unsatisfactory staff interactions, and a lack of detail regarding additional charges.
Conclusion
This analysis from ETANA's survey reveals that while factors such as
cost,
treatment options, and
safety are prominently valued when selecting beauty clinics, a considerable number of individuals report feeling let down by their choices. Overall, the demand for transparency in pricing and service is critical, as individuals seek to establish trust before making potentially significant investments in their beauty and health.
Through comprehensive research into the selection process, ETANA aims to bridge the trust gap within the beauty clinic industry, guiding both clients and clinic operators toward more informed and mutually beneficial outcomes.