Trust in Beauty Clinics
2025-05-28 10:17:50

The Key Factors to Trust When Choosing a Beauty Clinic: A Survey Analysis

Understanding the Trustworthiness of Beauty Clinics



Choosing a beauty clinic can often feel overwhelming due to the myriad of options available. To gain insight into this complex decision-making process, ETANA, a consulting company specializing in beauty clinics, conducted a survey examining the factors that influence individuals when selecting a clinic.

The Survey Overview


The study surveyed 1,003 individuals who had experienced cosmetic medical procedures. The survey ran from April 30 to May 1, 2025, utilizing an online questionnaire through the PRIZMA platform. Participants were asked various questions regarding their experiences with beauty medical treatments and the selection process for clinics.

Popular Procedures Among Respondents


Upon inquiring about the most common procedures they have undergone, the survey results determined that 42.3% of respondents had received laser hair removal. Other popular treatments included laser therapy at 27.1% and peels at 25.6%. The widespread choice of these procedures can be attributed to their affordability and low-risk nature, making them increasingly accessible for achieving healthier skin.

Sources of Information on Beauty Medical Procedures


Participants were also asked where they gathered their information about beauty medical procedures. An overwhelming 52.5% cited the official websites of beauty clinics as their primary source. Following this, 34.4% referenced Instagram, and 32.6% used review sites and apps. This trend indicates a strong preference for direct and reliable information regarding treatments and costs, highlighting the importance of credible online presence for clinics. Instagram's popularity suggests that visual experiences and alterations after treatment play a crucial role in influencing choices. Meanwhile, review sites serve as a tool for cautious evaluation based on others' experiences.

The Main Concerns Before Undergoing Treatment


When discussing pre-treatment anxieties, 72.5% of participants expressed worry about cost, followed by 68.2% questioning treatment efficacy and 37.8% concerned about the risks of side effects or complications. These statistics reflect a significant emphasis on cost-effectiveness, with many respondents keen to ensure they make the right investment.

Key Factors in Selecting a Beauty Clinic


Focus then shifted to the criteria favored when choosing a clinic. Here, 62.8% highlighted cost as the top priority, followed by 48.8% emphasizing treatment options and 46.1% on safety. This data reveals a trend where many individuals are driven by a desire to avoid financial loss during their decision-making process.

However, nuancing the selection process are concerns about the typical complications faced by clients. The survey found that 39.3% felt they lacked clarity regarding cost averages, while 31.3% were uncertain about the appropriate treatments, and 26.7% encountered complicated pricing structures. This indicates that the lack of foundational information complicates the decision-making process significantly.

How Many Clinics do Clients Consider?


The survey sought to find out the number of clinics participants typically compare. Most respondents, 56.7%, indicated they compared 2-3 clinics, while 26.6% checked only one and 13.6% consulted 4-5 clinics. This suggests a predominant inclination towards efficient decision-making with a focus on a select few options.

Reasons for Excluding Certain Clinics


For individuals who had compared multiple clinics, the reasoning behind not choosing certain clinics revealed 44.8% cited unclear pricing as their primary concern, while 31.0% were dissuaded due to negative reviews or ratings, and 23.8% were discouraged by poor accessibility. Again, the central theme was trust and clarity, indicating that costs and previous feedback heavily influence selections.

Assessing Trustworthy Clinics


When asked how individuals determine whether a clinic is trustworthy, 46.2% emphasized the importance of reviews, followed by 40.9% regarding consultation quality, 39.0% for the clarity of treatment explanations, and 38.9% on cost transparency. This illustrates that a clinic's credibility is often assessed through external ratings and the quality of personal interactions throughout the consultation.

Experienced Dissatisfaction in Clinic Choices


Surprisingly, almost half of the survey participants, when reflecting on their experiences, felt they had made mistakes in their clinic selections. 7.3% reported strong dissatisfaction, while 42.0% expressed mild discontent. Noteworthy reasons included discrepancies between announced and actual costs, ineffective treatments, unsatisfactory staff interactions, and a lack of detail regarding additional charges.

Conclusion


This analysis from ETANA's survey reveals that while factors such as cost, treatment options, and safety are prominently valued when selecting beauty clinics, a considerable number of individuals report feeling let down by their choices. Overall, the demand for transparency in pricing and service is critical, as individuals seek to establish trust before making potentially significant investments in their beauty and health.

Through comprehensive research into the selection process, ETANA aims to bridge the trust gap within the beauty clinic industry, guiding both clients and clinic operators toward more informed and mutually beneficial outcomes.


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Topics Health)

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