#Japan #Tokyo #CRM #Softbrain #AI Concierge

Enhancing Sales Efficiency with Softbrain’s Latest esm AI Concierge Features

Softbrain Inc., headquartered in the Chuo Ward of Tokyo, aims to elevate corporate competitiveness through its CRM/SFA solution. The company recently announced a new feature for its product, the esm AI Concierge Knowledge Suggestion, designed to leverage sales data for improved responses and suggestions. This marks a significant upgrade to the existing functionalities of the AI Concierge.

What’s New in esm AI Concierge?

Previously, the esm AI Concierge Knowledge Suggestion allowed users to input their questions and receive answers from the internal knowledge stored on their file servers, as well as general information. The AI Concierge selected the most relevant data to provide secure responses. The new feature, however, transforms historical sales data into an asset, aiming to harness past interaction insights to enhance ongoing sales efforts.

1. Efficiency in Searching Past Similar Cases

One of the most notable upgrades is the efficiency gained in searching past similar cases. Traditionally, identifying relevant past projects involved manual searching, which can be time-consuming and prone to oversight. Now, the AI Concierge can automatically extract and present relevant historical cases. This improvement means that system users can quickly reference past successes and insights, integrating them into current sales opportunities, essentially bridging the gap between historical knowledge and present-day strategy.

2. Sharing and Utilizing Know-how

The updated system also facilitates knowledge sharing and utilization. The AI Concierge can provide specific insights related to accumulated estimates, competitive strategies, and customer feedback based on user queries. As a result, individual experiences are no longer isolated, allowing the knowledge within the organization to be accessed effortlessly by all users. This democratization of information significantly enhances collective intelligence and strategic sales capabilities.

By leveraging the rich historical insights from the esm database, the new feature not only provides valuable suggestions but also optimizes everyday sales activities, enhancing quality and efficiency.

The Background of esm AI Concierge

The development of the esm AI Concierge stems from a solution-driven approach to address a pressing issue: the shortage of sales personnel. According to the Ministry of Internal Affairs and Communications, the number of individuals employed in sales roles has declined by approximately 580,000 over the past decade. This downturn presents a serious barrier to corporate growth. Consequently, businesses urgently require solutions that streamline operations while enhancing productivity.

Softbrain developed the esm AI Concierge as a response to this challenge, with the initial launch in September 2024. It comprises a series of automation features designed to assist sales personnel, which includes:

• - Registration Support: Automating data entry tasks, reducing the burden on users.
• - Voice Assist: Recording and analyzing meetings or conversations, converting them to text for automatic entry into the e-Sales Manager.
• - Knowledge Suggestion: Offering answers to user inquiries based on internal data and insights.

The newly introduced Knowledge Suggestion feature based on esm data allows sales personnel to access essential knowledge that was often subjectively held and could be difficult to share. This ensures that anyone can gain effective insights anytime and anywhere, significantly enhancing the training and onboarding processes for new employees.

Looking Ahead for esm AI Concierge

The necessities of modern sales environments call for continuous evolution, and the AI Concierge is dedicated to further enhancing efficiency in business operations. Future expansions of its features are in the pipeline, aiming to adapt to a broader spectrum of tasks and better serve users in their endeavors.

Softbrain remains committed to aiding businesses in their digital transformation efforts by introducing tools that address managerial challenges, fostering a more productive workforce. As we look forward, the enhancements to the AI Concierge promise to provide reliable support, ensuring that sales practices become more effective and streamlined than ever.

Discover more about the esm AI Concierge here: esm AI Concierge

With over two decades of experience since the launch of Japan's first CRM/SFA in 1999, Softbrain continues to innovate, providing comprehensive solutions across various customer engagement domains, from marketing to after-service. Organizations can design bespoke sales processes irrespective of their industry or scale, resulting in improved visibility and effectiveness in sales operations.

About Softbrain Inc.

Founded on June 17, 1992, Softbrain Inc. specializes in developing and offering cloud applications and platforms for all aspects of customer engagement operations. The headquarters are located in the Ginza area of Chuo Ward, Tokyo. For more information, visit Softbrain Inc.

Media Contact:
Ayako Akimoto
PR Department, Sales Planning
Softbrain Inc.
Telephone: 03-6779-9800
Email: press@softbrain.co.jp