Introduction
In a groundbreaking collaboration, GeoTechnologies and BrainPad are merging their strengths to create innovative location search technology that harnesses geospatial data in conjunction with generative AI. This project aims to redefine how users interact with spatial information by enabling intuitive searching based on everyday language and ambiguous expressions.
Background and Objectives
With the rapid diversification of user needs in search behavior, a gap has emerged in the conventional map query process. Users increasingly seek to find places using vague descriptors, such as "a park with a playground for kids" or "an open space near a beautiful water source." Traditionally, map searches have relied heavily on explicit keywords like names of places or facilities, making it difficult for users to find destinations that align with their more abstract thoughts.
Recognizing this challenge, GeoTechnologies and BrainPad have engaged in discussions centered around data analytics and AI technology. With advancements in natural language processing powered by generative AI and heightened demand for geospatial information, both companies came to the realization that combining their resources could yield significant value. Thus, the two companies have embarked on this joint research project.
Overview of the Joint Research
- - Theme: Investigating new service development possibilities using geospatial data and AI.
- - Content Verification: Integrating natural language with geospatial data, assessing accuracy and response speed for vague search expressions, and exploring potential applications in navigation, GIS, and urban planning.
- - Roles: GeoTechnologies will provide data and search design, while BrainPad will focus on AI system development and evaluation.
Anticipated Outcomes and Future Outlook
The expected outcomes of this research include enhanced location search efficiency, even in areas lacking Points of Interest (POI). The project aims to elevate the convenience of mapping services while improving workflows in map production. Potential applications include region-based navigation support, instantaneous disaster information searches, and real estate property matching through refined keyword use that reflects user sentiments.
Looking ahead, the focus will be on leveraging insights gained from this research to explore various modes of offering and target domains. The innovative spatial search experience developed through this collaboration is expected to reach the market by 2026, with ongoing technological validation and market trials.
About BrainPad Inc.
Founded in 2004, BrainPad is a leading company specializing in data and AI utilization in Japan. Recently, the company has strengthened its focus on supporting organizational IT capabilities through a business model that integrates analysis, consulting, and training, alongside SaaS offerings. With over 1,400 clients across diverse industries, BrainPad has been pivotal in driving business outcomes through data and AI.
Company Name: BrainPad Inc.
Headquarters: Roppongi T-Cube, 3-1-1 Roppongi, Minato, Tokyo
CEO: Tomohiro Sekiguchi
Founded: March 18, 2004
Business Focus: Providing professional services and product services to improve corporate management through data utilization
Website:
BrainPad Corporate Site
About GeoTechnologies Inc.
Established in 1994, GeoTechnologies has consistently provided digital mapping solutions. The company launched MapFan the following year, and has since been at the forefront of innovations like Japan's first i-mode map, navigation systems, and corporate mapping solutions. In 2020, they also released the 'Torima' app, enabling real-time insights into human movement and consciousness. By analyzing substantial big data and geospatial information honed over three decades, the company seeks to contribute to societal well-being and create a more sustainable world.
Company Name: GeoTechnologies Inc.
Headquarters: Bunkyo Green Court Center Office, 2-28-8 Hongo, Bunkyo, Tokyo
CEO: Yoichiro Yatsuken
Founded: May 1, 1994
Business Areas: Automotive, Enterprise, Marketing, Consumer sectors
Website:
GeoTechnologies Corporate Site