#USA #New York #Alsace Wines #Alsace Rocks #Wine Promotion

Unprecedented Growth for Alsace Wines in the U.S.

Wines of Alsace USA is toasting to a significant surge in their popularity across the United States, driven by exceptional demand for both still and sparkling wines from the region. According to recent data from French Customs, the U.S. ranks as the second largest export market for Alsace wines by value, showcasing a remarkable increase of 7.5% and making its mark with nearly 2.9 million bottles exported, equating to around 241,000 cases, which reflects an 8.1% rise.

The numbers tell an impressive story: Still wines alone saw the U.S. market place them in second position in terms of value with a 5.9% rise, contributing about 1.5 million bottles or 128,488 cases exported from Alsace. The sparkling wine, Crémant d'Alsace, has also shone brightly, achieving a stunning 10% increase in value and maintaining the second position in export volume at 1.3 million bottles.

Introducing the 'Alsace Rocks' Campaign

With this renewed momentum, Wines of Alsace USA has launched a refreshed 'Alsace Rocks' campaign aimed at further capturing the interest of both seasoned wine lovers and new consumers. The campaign emphasizes three core elements that define the Alsace region:
1. Friendship and Family: Alsace wines are made for sharing memorable moments among friends and family, crafted by generations of passionate winemakers.
2. Flavors and Aromas: The campaign highlights a variety of styles and tastes, along with versatile food pairings that enhance the drinking experience.
3. Sustainable Practices: The stunning landscapes of Alsace reflect the region's dedication to sustainable, organic, and biodynamic vineyard practices.

By engaging a leading design agency, Marine Lane, the campaign has adopted a vibrant new visual identity, supporting its catchy tagline, "Embrace New Terrain." This slogan encourages consumers to explore the diverse terroirs and taste experiences that Alsace wines offer. The cheeky phrase, "Feel a little French tonight," serves as a spirited reminder that every bottle of Alsace wine represents authentic French craftsmanship.

Expanding Reach Through Strategic Partnerships

The Wines of Alsace USA has also secured strategic partnerships with influential entities such as Vox Media, VinePair, and Wine.com. These collaborations involve dynamic social media initiatives and influencer campaigns, designed to amplify messaging, broaden outreach, and foster deeper consumer engagement.

Beth Cotenoff, Senior Vice President at Teuwen Communications, highlights that Alsace wines embody the essence of versatility, heritage, and sustainability. She believes that the current consumer trends align perfectly with the re-launch of the campaign, inviting wine enthusiasts to experience the beloved wines of Alsace in every glass.

Foulques Aulagnon, Export Marketing Manager of the Alsace Wine Board, remarked that this fresh campaign is an engaging approach targeting a wider audience. He emphasized the importance of the U.S. market for Alsace wines and expressed excitement over the growing market penetration.

Discover Alsace Wine Experience

For those wishing to delve deeper into the offerings of Alsace, they are encouraged to visit the official Instagram page @drinkalsace for a virtual experience of the wines available from this picturesque French region.

Positioned between the majestic Vosges Mountains and the flowing Rhine River, Alsace is home to an array of vineyards planted on diverse soil types. From dry and minerally Riesling to bold Pinot Noir, and to its traditional sparkling wines, Alsace presents a compelling wine landscape waiting to be explored.

In conclusion, as the grape harvest wraps up for another year, the combination of strategic marketing initiatives and robust consumer interest sets the stage for an even more promising future for Wines of Alsace USA. The 2025 celebration not only marks growth but also a chance to engage new audiences, sharing the joys and flavor of Alsace wines for any occasion.