#USA #Herndon, Virginia #Channel Strategy #Assured Data Protection #Tony Giannini

Assured Data Protection Elevates Tony Giannini's Role

Assured Data Protection (Assured), a leading global managed services provider specializing in data protection and cyber resilience, has announced an important leadership change aimed at strengthening its channel strategy across the Americas. Effective January 21, 2026, Tony Giannini has been appointed as the Global Vice President of Innovation along with his new role as Vice President of Channels for the Americas.

A Unified Leadership Structure

This expanded role signifies a crucial shift towards better aligning Assured's innovation strategy with its partner-led market execution. Giannini, who previously held the position of Vice President for Global Innovation, will now also oversee the channel organization across North America, Canada, and Latin America. This shift is designed to consolidate product strategy, innovation, and partner engagement under a unified leadership structure, ensuring that Assured can respond quickly and effectively to market demands.

Giannini brings over ten years of senior channel leadership experience to this role, having previously held various national and global channel leadership positions across the managed service provider, reseller, and alliance ecosystems. His extensive background with service providers, distributors, and strategic technology partners speaks to his capability in scaling partner programs and supporting market models driven by managed service platforms.

Bridging Gaps between Innovation and Channel Execution

A key objective of Giannini's expanded responsibilities is to dismantle the traditional silos that often exist between product development and channel delivery. He states that combining the two elements will create a feedback loop that connects insights from their partner community directly with Assured's innovation pipeline.

"When innovation and the channel operate as one, we shorten the distance between idea and impact," Giannini remarked. This integrated approach is expected to lead to faster rollout of new services and capabilities, particularly designed for hybrid and multi-platform environments.

Focused Channel Strategy for Balanced Growth

Under Giannini’s leadership, Assured aims to sharpen its focus on balanced growth within its partner ecosystem. This means fostering relationships with partners that align closely with Assured’s managed services and technology alliances. Brian Dutton, Chief Revenue Officer for the Americas, indicated that this change underscores the company's commitment to fortifying partnerships grounded in trust and robust service delivery.

"Expanding Tony's role actually reflects Assured's operational philosophy, which emphasizes consistent proactive and reactive engagement with our partners and customers 24/7," Dutton said. The strategy aims to cultivate long-term partnerships rather than transactional relationships, emphasizing collaborative service delivery and success.

Investing in Future Growth

Assured is committed to developing its partnerships, especially among national and regional partners across major U.S. cities. The company is also placing significant investment in Canada and Latin America to cultivate a more robust partner ecosystem.

The company's channel-focused business model aligns partners closely with customer success teams, ensuring they work as extensions of each other. This method has led to impressive outcomes, including reduced customer churn and satisfaction scores nearing 100%.

Tony Giannini emphasizes the importance of sincere partnership, stating, "From day one, our philosophy has been to make our partners successful. When partners trust us with their critical customers, it's because we've proven our reliability and commitment to delivering on what we promise."

A Vision for Continued Expansion

The elevation of Giannini within Assured underscores the organization’s ambitious plans to expand its partner-led growth strategy at a time when demand for managed services in data protection and cyber resilience is on the rise. By integrating innovation with channel strategy and service processes, Assured aims to respond effectively to customer and partner needs while ensuring the swift launch of new and differentiated managed services

About Assured Data Protection

Assured Data Protection is recognized as a leader in global data backup and disaster recovery solutions. The company's commitment to innovation and customer satisfaction has established it as a premier provider within its industry, as highlighted by various accolades, including being recognized by Solutions Review Magazine as a top vendor for data disaster recovery.

To learn more, visit Assured Data Protection.