Cascades Inc. Appoints Martin Brisson as New VP for Corporate Strategy and Investor Relations

Cascades Inc. Welcomes Martin Brisson as Vice-President of Corporate Strategy and Investor Relations

Cascades Inc. has made a noteworthy addition to its executive team with the appointment of Martin Brisson as Vice-President of Corporate Strategy and Investor Relations. Announced on November 2, 2026, this strategic hire is expected to bolster the organization's dedication to sustainable growth and investor engagement.

Mr. Brisson brings over two decades of experience marked by exemplary performance in various domains, including business transformation, mergers and acquisitions, corporate strategy, and venture capital. His proven history of creating value and successfully overseeing large-scale projects positions him as an ideal candidate for this critical role.

As noted by Hugues Simon, the President and CEO of Cascades, Mr. Brisson's expertise will be instrumental in driving the company's growth ambitions while fostering transparent and productive relationships with its investors. He is recognized not only for his strategic vision but also for his engaging leadership style and the ability to unite teams under common goals, which is crucial for executing complex business priorities.

In his new capacity, Mr. Brisson will be responsible for establishing and implementing Cascades’ strategic priorities. His role will require collaboration with various leadership teams to identify and take advantage of growth opportunities, assuring that the organization meets its long-term objectives. Additionally, Mr. Brisson will maintain an ongoing dialogue with the financial community, which is vital for cultivating investor confidence and support.

One of the distinguishing traits that Mr. Brisson brings is his competence in translating intricate challenges into actionable strategies. His extensive financial background combined with his experience in navigating mergers and acquisitions will enhance Cascades’ capability to adapt in the perpetually evolving business landscape.

Founded in 1964, Cascades has steadily evolved as a leader in providing sustainable and innovative solutions in packaging, hygiene, and recovery. With nearly 9,000 skilled employees across 60 operating facilities in North America, the company thrives on a foundation of participative management and a rich history in recycling.

Cascades is dedicated to continuous research and development to deliver products that meet customer expectations while promoting community well-being and environmental stewardship. The appointment of Martin Brisson marks a significant step forward for the company as it seeks to navigate future challenges and opportunities with a strong leadership framework in place. His addition to the executive team is seen as a vital move to ensure Cascades can uphold its commitment to sustainability and innovation in the industry.

The company’s shares are publicly traded on the Toronto Stock Exchange under the ticker symbol CAS, reflecting its active engagement in the financial markets.

In summary, the incorporation of Martin Brisson into Cascades Inc. represents an exciting new chapter for the organization, aligning their leadership vision with the strategic needs of a modern business striving for growth and innovation. His expertise promises to be a valuable asset in positioning Cascades favorably as it looks to the future.