LTL Supply Completes Rebranding as Value Added Distributors to Enhance Offerings
In a significant development within the supply chain industry, LTL Supply announced its rebranding to Value Added Distributors (VAD). This change marks the culmination of the integration process that began when VAD acquired LTL Supply in November of the previous year. The rebranding not only consolidates the identity of the two companies but also enhances their market presence by providing a cohesive brand name that promises a wider array of products and services for customers.
LTL Supply has been a stalwart in the field of wire harnesses and electrical supplies for over four decades. Their commitment to delivering high-quality products has earned them a reputation synonymous with reliability and excellence. David Burt, the Vice President of Sales at VAD, emphasized this aspect during the announcement, stating, "For more than 40 years, LTL Supply has built a reputation of providing high-quality wire harnesses and electrical supplies to customers."
Following the acquisition, the teams at LTL Supply and VAD worked diligently to align operations, consolidate resources, and establish unified objectives that prioritize customer needs. "That work ensures a seamless transition today and positions us to deliver more products, resources, and support in the years ahead," Burt added, highlighting the collaborative spirit that defines this new chapter.
The rebranded Value Added Distributors will maintain the experienced customer service team and high service levels that LTL Supply customers have come to expect. Quality remains a paramount focus, as each wire harness produced will undergo stringent testing to meet rigorous standards. Furthermore, VAD will continue to provide critical electrical components such as battery cable assemblies, main electrical centers, and specialized control panels that are engineered for long-term reliability and performance.
Katie Cegelski, General Manager of LTL Supply, expressed enthusiasm about the transition, stating, "Officially becoming Value Added Distributors is an exciting step for our team. Our customers will continue to work with the same people they know and trust, now backed by added resources and a broader product offering. While our name is changing, the values that built our business over the past 40 years will continue to guide everything we do."
Moving forward, all communications will be conducted under the new brand name, emphasizing the integrated capabilities and comprehensive solutions that Value Added Distributors aims to deliver. Customers and stakeholders are encouraged to visit the company's updated website for further information about the product offerings and services available under the new brand.
Value Added Distributors has a well-established presence in the industry since its founding in 1995 and is recognized for its expertise and reliable product solutions. As a Parker Hannifin Certified Hose Assembly distributor, VAD combines decades of application expertise with value-added distribution, thus empowering customers to effectively address fluid power challenges while enhancing operational efficiency. This rebranding represents not just a new name but a strategic move designed to position the company for future growth and to better serve its clients' evolving needs.