#Japan #Tokyo #ABC Mart #Kaela Kimura #Nike Air Rift

ABC Mart Launches NIKE AIR RIFT BREEZE Campaign

ABC Mart is thrilled to announce the launch of the NIKE AIR RIFT BREEZE campaign, starting on April 23, 2026. This exciting initiative features the unique AIR RIFT BREEZE, renowned for seamlessly blending the comfort of sneakers and sandals into a single stylish design. Highly sought after, this model has previously sold out multiple times, reflecting its popularity among consumers.

In this campaign, celebrated artist and fashion icon Kaela Kimura is on board, showcasing the lightweight feel and uniqueness of this footwear through modern and sophisticated visuals. The NIKE AIR RIFT BREEZE serves not only as footwear but also as a lifestyle statement.

The Air Rift Breeze Experience

Introduced in 1995, the AIR RIFT was inspired by the sensation of running barefoot, which led to its distinctive split-toe design that supports natural foot movements. This model combines the airy comfort of sandals with the functionality of sneakers, making it perfect for a light yet refined summer style.

With Nike's innovative Air cushioning in the heel and a soft foam midsole, the AIR RIFT BREEZE provides exceptional comfort for daily wear. Its hook-and-loop strap makes it easy to put on or take off while ensuring a customizable fit.

Additionally, the shoe’s breathable materials and flexible outsole adapt well to various activities, making it a versatile choice for all summer occasions. It promises to keep your feet comfortable and stylish through the season.

Styling Tips for the Summer

Relaxed T-Shirt and Denim:
For a laid-back summer look, pair the AIR RIFT BREEZE with a simple T-shirt and denim. Roll up the hems of your jeans to add a playful touch, giving you the appearance of barefoot freedom while ensuring maximum comfort.

Clean and Chic Mode Style:
For a more polished appearance, opt for a streamlined blouse and wide-legged trousers paired with the AIR RIFT BREEZE. The combination of a defined waist with the comfortable footwear creates a balanced and urban vibe. This look captures the essence of sophistication while incorporating an element of fun.

Product Overview

Women's Air Rift Breeze

• - Color Options: Black/White, Black/Black, White/Pure Platinum
• - Size Range: 22.0 cm to 29.0 cm (in 1.0 cm increments)
• - Price: ¥12,100 (including tax)

About Kaela Kimura

Kaela Kimura made her major debut in June 2004 with the hit single “Level 42” and has since released numerous popular songs such as “Rirura Ruruha” and “Butterfly.” In 2018, she published her first picture book, “Nemu to Kokoro,” followed by her debut essay book, “NIKKI,” in 2020. In 2023, she took on the role of representative producer for the survival audition show “PRODUCE 101 JAPAN THE GIRLS.” As she prepares to celebrate her 20th anniversary in the industry, a special box set, including a CD, Blu-ray, and a book, is scheduled for release in April 2025. On June 23, she will commemorate her 22nd anniversary with a Billboard Live tour, starting in Yokohama.

Company Overview

• - Company Name: ABC Mart, Inc.
• - Representative: Yoshikazu Hattori
• - Location: 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041, Japan
• - Established: June 6, 1985
• - Business Activities: Retail of shoes, clothing, and miscellaneous goods, along with product planning, manufacturing, and sales of footwear.

Customer Inquiry Contact

• - Phone: 0120-936-610
• - Business Hours: 10:00 AM to 5:00 PM (Monday to Thursday)