Discover the Unique Taste of THE BAGEL by CIAO in Kagurazaka
On June 8, 2026, a new bagel specialty store,
THE BAGEL by CIAO, is set to open its doors in the charming neighborhood of
Kagurazaka in Tokyo. The company behind this initiative,
Seamanagement Co., aims to revolutionize the traditional bagel experience with a fresh take, using rice flour instead of wheat. The concept behind these bagels is to deliver a unique sensory experience characterized by a crispy exterior, a chewy interior, and a delightful burst of flavor when bitten into, which they refer to as “Kari-Mochi-Juwa.”
This new eatery reflects the ethos of the vibrant Kagurazaka area, known for its cobblestone streets and a fusion of traditional and modern establishments. The founders believe it is essential to cultivate bagel culture at the grassroots level, making Kagurazaka not just a location but a partner in their culinary journey. As they interact with the community, they aim to brew a new culture around bagels that resonates with both locals and visitors alike.
The Philosophy of Healthy Indulgence
Today’s consumers are increasingly aware of their health and beauty, expecting their meals to do more than just satisfy hunger.
THE BAGEL by CIAO is designed to fulfill this desire by providing delicious and guilt-free bagels made from wholesome, natural ingredients. The use of rice flour not only caters to dietary restrictions but also leads to a light and digestible post-meal sensation, reducing any heaviness commonly associated with traditional bagels.
What sets these bagels apart is their size—slightly smaller than conventional ones, making it easier for customers to indulge in multiple flavors without overindulging. This unique approach allows flexibility in choices, encouraging taste tests of various flavors in one visit.
A Textural Delight
At
THE BAGEL by CIAO, the focus is not just on aesthetics; it is about the authentic experience of a delightful bagel. After extensively researching bagel trends across Japan and even visiting Korea, the team identified a common thread among the most delicious bagels: a crispy exterior combined with a chewy interior and a surprising burst of umami flavor.
This “umami” is achieved through the innovative technique of incorporating generous amounts of
grass-fed butter into the dough, ensuring that the rich taste peaks just as the bagels are finished baking. This attention to detail promises a product that not only tastes incredible but also satisfies the customer’s desire for something indulgent yet healthy.
Signature Offers: The One-Hour Bagel
The flagship item of the store,
THE One-Hour Bagel, is central to the concept. It is designed to be consumed when it is at its freshest, underscoring the significance of immediate consumption for the ultimate flavor experience. As it cools, both the texture and aroma evolve, making every moment of enjoyment unique.
This strategy transforms the act of eating a bagel from a mere purchase into a treasured experience. The bagels are crafted to shine on their own, avoiding reliance on excess dips or toppings, thus allowing their inherent qualities to be fully appreciated.
Highlighted Menu Items
1.
One-Hour Bagel: The flagship offering featuring
grass-fed butter, showcasing the innovative crispiness and chewiness.
2.
Kagurazaka Bagel: A unique blend of West Kyoto miso and brie cheese, encapsulating the cultural fusion of the Kagurazaka area.
3.
Dubai Chocolate Bagel: Designed with a special blend bringing the buzz of Dubai chocolate to Tokyo's bagel scene.
4.
Setoda Fresh Lemonade: Made with a beloved lemon paste from the popular New Shimbashi restaurant, intended to be enjoyed simply as a refreshing drink.
5.
Sweet Sake Smoothie: A modern take on sweet sake, blended with lemon or banana, and topped with crispy rice for a delightful texture.
Additional Information
- - Store Name: THE BAGEL by CIAO
- - Opening Date: June 8, 2026
- - Address: 23-6 Kagurazaka, Shinjuku, Tokyo 162-0825
- - Operating Hours: 10:00 AM – 7:00 PM (until sold out)
- - Seating Capacity: 15 seats
- - Takeout Available: Yes
- - Company: Seamanagement Co.
- - Contact: [email protected]
- - Instagram: @thebagel_byciao
Visit
THE BAGEL by CIAO for a fresh and innovative take on bagels that not only taste exquisite but also promote a healthy lifestyle. As they say, get ready to enjoy a new way to savor bagels, one delightful bite at a time!