#USA #Miami #CULTURE+ Group #Cultural Intelligence #Omnicultural Market

Culture+ Group's Innovative Shift in Leadership and Services

In today's rapidly evolving business landscape, the need for brands to stay ahead has never been more pressing. Recognizing this urgency, Culture+ Group, a leading name in Cultural Intelligence®, has announced a transformative shift in its business model designed specifically to help brands unlock potential in the vast $7 trillion omnicultural mainstream market. This strategic evolution encapsulates a comprehensive redesign of their structure and services to address the intricacies faced by C-suite leaders and their organizations when navigating the increasingly multicultural and diverse populace.

As highlighted by Lili Gil Valletta, CEO and co-founder of Culture+ Group, this transformation is pivotal for addressing the core challenges confronting executives today—growth, relevance, and competitive positioning in an ever-changing economic and cultural climate. For over a decade, Culture+ Group has empowered businesses through its Cultural Intelligence® solutions, turning cultural and market shifts into strategic advantages. In a world now driven by AI, brands must leverage more than creativity; they require robust business solutions underpinned by a deep understanding of cultural dynamics.

This fresh approach marks not only a reorganization of the company's leadership but also an expansion of their focus on data, AI, and agile operational hubs. It aims to facilitate rapid growth aligned with cultural shifts, enabling brands to remain competitive and responsive. This transition also lays the foundation for Culture+ Group's anticipated global expansion into Latin America and Europe, allowing their time-tested approaches to reach new, vibrant markets.

Building on a Unified Business Transformation Model

Culture+ Group's latest structural change replaces traditional silos with integrated Business Transformation Hubs. These hubs bring together strategic planning, creativity, and client service—forming agile units tailored to specific industry needs, regional markets, and transformation objectives. This forward-looking configuration fosters a seamless interaction between strategy and execution, empowering brands to activate their potential swiftly and effectively.

Central to this new chapter are two key appointments as Managing Directors, positioned to lead these transformation efforts under the guidance of Group President Roberto Ramos. Ivan Sánchez reclaims his role within Culture+ as Managing Director of CIEN+, leveraging his significant experience across leadership roles in high-profile agencies throughout Latin America. He is tasked with spearheading transformational efforts across brand and health sectors, particularly within CIEN+ Health, a burgeoning healthcare vertical that seeks to address shifting health economics by improving community health outcomes.

Concurrently, Raj Iyer assumes the role of Head of CIEN+ Health, working closely with Sánchez to develop an innovative healthcare marketing consultancy that aligns with the evolving health landscape.

This leadership duo exemplifies the novel model of interdisciplinary collaboration that Culture+ Group is championing. As Sánchez aptly notes, the approach merges consulting practices with cultural creativity, fostering true agility—a critical factor for modern brands seeking transformation.

Caroline Brethenoux, now serving as Managing Director of Human Dot Plus, is also focused on harnessing human insight to inform business design. This consultancy, through the integration of behavioral science and advanced data analytics, aims to create innovative strategies based on deep cultural understanding—essentially connecting human needs to business outcomes.

A Focus on Key Roles to Enhance Competence

In addition to strategic leadership expansion, Culture+ Group has reinforced its executive ranks across vital areas including finance, talent management, and operations.

• - Felipe Arenas, with a distinguished background in finance and deal-making, takes charge as Chief Financial Officer, poised to optimize financial strategy and enhance client value creation initiatives.
• - Jackie Brown joins as Chief Talent Officer, set to refine the company’s talent strategy and enhance organizational design capabilities across the network.
• - Cristina Jaramillo assumes the role of Chief Operations Officer, bringing her extensive agency experience to elevate operational execution, including the launch of an AI Innovation Lab.

Roberto Ramos articulates the essence of this leadership expansion, emphasizing the multidimensional and insight-driven characteristics that establish Culture+ as a future-forward organization.

Embracing the New $7 Trillion Omnicultural Opportunity

This evolution is more than a structural change; it is a direct response to the rapid shifts in consumer demographics and culture. With the omnicultural mainstream, which includes notably Hispanic, Black, Asian, and Gen Z audiences, now constituting the majority of U.S. population growth and wielding significant purchasing power, it is imperative for brands to adapt swiftly. The Cultural Intelligence® Accelerator, alongside initiatives like Culture FWD™ and CIEN+ HEALTH's Healthonomics™ Playbooks, empowers brands to tap into this dynamic and culturally rich market.

Culture+ Group, a certified minority- and woman-owned enterprise, stands committed to promoting inclusivity and innovation across diverse industries. This commitment, combined with decades of expertise, uniquely positions Culture+ Group to facilitate the necessary adaptations and growth for brands navigating an increasingly complex cultural terrain.