#Japan #Tokyo #Livestreaming #MixChannel #HanshinTigers

Exciting Partnership Between MixChannel and Hanshin Tigers

In a significant announcement, MixChannel, the popular live streaming and video application developed by DONUTS, has entered into a partnership agreement with the renowned Hanshin Tigers. This association marks a new chapter for both entities as they unite to provide thrilling experiences for fans in the upcoming 2026 season. The Hanshin Tigers, the 2025 JERA Central League champions, are celebrated for their rich history and commitment to excellence, making this collaboration all the more exciting.

About MixChannel

MixChannel, known for its interactive live streaming and video posting capabilities, has gained immense popularity, boasting over 18 million users across Japan and attracting more than 5 million visitors monthly. The platform allows viewers, known as listeners, to engage directly with streamers through comments and virtual gifts, creating a unique and dynamic communication experience. Considered a “dream-fulfilling platform,” MixChannel is dedicated to supporting those who aspire to achieve their dreams through numerous auditions, with around 3,000 hosted each year.

Hanshin Tigers: A Legacy of Triumph

The Hanshin Tigers, established over 90 years ago, have a storied legacy in Japanese baseball. In 2025, they clinched their seventh JERA Central League title, showcasing their dominance in the sport. Their recent success has ignited passion and excitement among their fans, inspiring a sense of unity and celebration across the nation. The team’s unwavering commitment to their vision of always striving for the top resonates deeply with MixChannel, motivating this collaborative partnership.

What This Partnership Means

With this new alliance, MixChannel will serve as the support company for the Hanshin Tigers during the 2026 season. They will be involved in several promotional activities, including sponsoring matches at the Kyocera Dome Osaka and Nitetsu Steel SGL Stadium in Amagasaki. This includes organizing crown-sponsored games for both the regular season and farm league matches. Additionally, fans can look forward to exciting collaborations, promotional materials, and events that will enhance their experience at the ballpark.

Engaging Fans Like Never Before

As part of this partnership, MixChannel is poised to host a variety of interactive events within the app throughout the season. From auditions for participating in ceremonial first pitches to opportunities for fans to be featured in promotions, the goal is to create an immersive and engaging experience for everyone involved. With plans for numerous events that bring together streamers, content creators, and fans, anticipation is building for what’s to come.

Enhancing Community Connections

MixChannel aims to expand opportunities for streamers and content creators while strengthening ties within local communities. This partnership serves as a prototype for a new form of regional revitalization by merging sports and entertainment. As MixChannel continues to elevate the platform, the goal remains clear: to support those who dare to chase their dreams and to foster an environment where creativity and sportsmanship can flourish together.

Upcoming Initiatives

Crown-Sponsored Matches

• - One crown-sponsored match during the official regular season at Kyocera Dome Osaka.
• - Three matches at Nitetsu Steel SGL Stadium Amagasaki for the farm league.

Promotional Activities

• - Creation of promotional novelties.
• - Advertisements in the official publication, “Monthly Tigers.”
• - Advertising across various media, including stadium screens and external signage.

Exciting Events on MixChannel

Plans include hosting events where fans can earn participation rights for first pitches, as well as auditions for model appearances during advertisements. Each initiative emphasizes connectivity within the MixChannel community, allowing for a shared and enjoyable experience for all.

Conclusion

The partnership between MixChannel and the Hanshin Tigers promises to be an adventurous journey filled with dream-fostering events and unforgettable moments for fans. Keep an eye out for updates on exciting announcements in the MixChannel app and through official social media channels.

About DONUTS

Founded in 2007, DONUTS is headquartered in Shibuya, Tokyo and operates across several sectors including cloud services, gaming, video and live streaming, healthcare, and publishing media. Committed to creating valuable services that endure for decades, DONUTS continues to innovate while pursuing various business possibilities to fulfill diverse needs.