#Japan #Acure #Shibuya #Australian Muscat #100% Fruit Juice

Acure Made Launches Its First Overseas Fruit Juice

Acure Made, a unique beverage brand under the JR East Cross Station Water Business Company, is set to unveil its first overseas 100% fruit juice product: Australian Muscat Juice. This much-anticipated addition will make its debut on August 25, 2026, and is aimed at providing customers with an exceptional taste experience stemming from high-quality international ingredients.

In recent years, Japan has faced difficulties in domestic fruit juice production due to extreme weather conditions and a reduction in agricultural land. To address this issue, Acure Made expanded its sourcing to include international markets, resulting in the introduction of their first-ever overseas 100% fruit juice. This strategic shift not only provides consumers with a fresh option but also highlights the brand's commitment to quality despite challenging circumstances in domestic fruit farming.

Product Information

• - Product Name: Australian Muscat 100% Juice
• - Container: PET bottle
• - Volume: 280ml
• - Price: 200 yen (tax included)
• - Availability:

- Vending machines at JR East stations
- Acure's official online store (https://ec.shop.acure-fun.net/Shop.jsp)
- Select NewDays and NewDays KIOSK locations within the JR East area
- Additional retailers as available

• - Release Date: August 25, 2026 (sales will start gradually at Acure vending machines)
• - Product Page: https://www.acure-fun.net/products/kajyu/australia-muscat.html

Developer's Insight

According to Kenji Takeuchi, the head of Acure Made, the domestic fruit juice market has experienced significant setbacks due to adverse weather and a shortage of agricultural labor. This has made securing a steady supply of quality ingredients increasingly challenging. The move to source from overseas is a direct response to these challenges, allowing the brand to maintain its promise of delivering high-quality products.

In preparation for the launch of this new juice, Acure Made conducted customer surveys that revealed a strong consumer preference for grape beverages, particularly following the rising popularity of varieties like Shine Muscat. However, securing sufficient domestic grape juice has proven difficult due to ingredient shortages and rising costs. Therefore, the decision was made to use overseas juice, which boasts a greater juice content and exemplary flavor.

The Australian Muscat juice is characterized by its remarkably rich and sweet flavor, sophisticatedly crafted to provide a unique drinking experience that stands apart from traditional domestic options. This new product is perfect for welcoming the autumn season and promises to be a luxurious treat for consumers.

As Acure Made stands at the frontier of change within the beverage industry, customers can expect nothing short of excellence in every sip of this exciting new offering.

Conclusion

The launch of Australian Muscat 100% Juice marks a significant milestone for Acure Made and reflects the brand's dedication to innovation and quality despite facing broader agricultural challenges. Customers are encouraged to look for the new beverage starting this August and experience the delightful taste of Australian Muscat grapes.

Stay tuned for more updates from Acure Made as they continue to enhance their offerings with unique flavors from around the world.